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Eric Friedman

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Monday, November 11, 2019 - 11:33am

After about a year of consulting + executive coaching work as COO-As-A-Service for startups, I am happy to announce I’ll be joining the folks at www.Company.co. If I have learned anything, it’s that the people you surround yourself with are everything. Company is a great fit: they host, advise, mentor, lend a shoulder, and provide a place to founders and teams. These things are right up my alley because it’s what I love doing and align with my goal to be the best advisor to early-stage founders.

Matt Harrigan (cofounder Company; CEO Company Ventures) reached out when I set out on my own, and he was kind enough to lend me a desk in the building. In the months that followed I got a chance to meet some of the people on the Company team, spend time with some of the founders working out of the Company building, and most importantly understand their mission: to become the most impactful place for entrepreneurs to build their business. With over one million square ft of space in a newly renovated 335 Madison Ave (did I mention it’s basically on top of Grand Central?) Company is the most equipped organization to deliver on this mission. Just as Matt and team provided me with a place and resources with other amazing people, I will be helping to do the same for other founders.

Thursday, October 24, 2019 - 5:42pm
Principles: Life and Work by Ray Dalio is an excellent read and background of Bridgewater and origin story. Getting to go this deep on how the firm began, has been run for so long, and understanding the open culture was fascinating. One of the more interesting takes within the book is the archetypes described and …
Wednesday, October 16, 2019 - 5:33pm
I am a big fan of the no update, update. A simple way to let someone know you are “on it” but with no material change. I was recently talking to a company I advise that is awaiting a big answer from a potential partner. I have a good relationship with them and to keep …
Wednesday, September 25, 2019 - 6:33pm
(No, I am not starting a new venture fund that doesn’t care about making a return on its investments – but great name for that!) I wanted to share the story of how I came to create my own personal Fuck It Fund, which is a cash reserve that is setup for when things go …
Friday, July 19, 2019 - 5:31pm
Many early stage investors look for financial models for 3+ years from founders to make an investment. Entrepreneurs often don’t have this information, don’t know how to put it together for the first time, and often are confused by the request. Like most posts, this request/conversation has come up enough to turn it into my …
Friday, June 28, 2019 - 5:30pm
Looking at what the competition is doing can be a huge distraction. The chances of another company having the same vision and services are remote, and typically what you see on the outside on their site and in the press don’t perfectly reflect what is really going on inside. Too often I hear about focusing …
Friday, June 28, 2019 - 10:31am
In branching out to consult for founders and venture firms, I have found myself hearing from many folks similar to myself. These are people that have domain expertise within a certain area/category that are consulting – but many are also looking for what is next. I call this the try before you buy economy because …
Friday, June 28, 2019 - 10:31am
The end of every investor meeting always seems to end with the same thing; “Let me know how I can be helpful” Or “Let me know if there is anything I can do to help.” This is the common phrase, which is most times genuine, because everyone is always after being that added value investor. …
Friday, June 28, 2019 - 10:31am
I realized recently that while many are searching for the startup playbook to execute on or the recipe for success, the harsh reality is they don’t exist. While you can glean great steps to repeat that have worked, and avoid pitfalls that plagued others – there is no perfect model for building a successful company.  …
Friday, June 28, 2019 - 10:31am
After reading the recent Chris Hughes Op-Ed in the NYTimes about Facebook I have been thinking about social networks. Having used just about every service out there, tried my hand in helping build one, and being immersed in social feeds for the last decade, I wanted to weigh in on where things might be going. …
Friday, June 28, 2019 - 10:31am
I was thinking about early teams recently that are out to change the world, conquer multiple areas, and dominate multiple business lines – all from day one. The reality is usually quite different. I have found that focusing in on what matters most, your core competencies, executing in one area serve the the company, investors, …
Friday, June 28, 2019 - 10:31am
I have always liked the idea of having forcing functions, a forced reason to take action and produce a result, when dealing with most situations. Whether a fundraising event, hiring, or sales/partnership opportunity- these can be especially useful to make all parties move faster. In the end, time will kill all deals. Interestingly in the …
Friday, June 28, 2019 - 10:31am
In the book Trillion Dollar Coach about Bill Campbell, there is an important section on Aberrant Geniuses. I like this term because he is using it in place of divas (or assholes). I have a low tolerance for this kind, but this shows them in a new light which I can appreciate. The book describes …
Friday, June 28, 2019 - 10:31am
I have been working with early stage founders on sharing their narrative and story with others. One thing that stands out more than anything else is the ability to share their story arc in the context of a metric that they own. A few examples will help bring this to life.  Back in 2013 Wunderlist …
Friday, June 28, 2019 - 10:31am
(I originally drafted this post years ago while at Foursquare an in an effort to share more thoughts I edited for 2019 and bringing this to the surface – enjoy!) [2019 addition] When I first made the switch from BD to sales at Foursquare I learned a very valuable lesson that has stayed true throughout …
Friday, June 28, 2019 - 10:31am
The first 10 people of a new company can be responsible for making or breaking an organization.  Put another way, its all about the team. People can matter more than things like the funding you have, traction and usage, product market fit, and many other things that seem to be at the top of everyones …
Tuesday, June 11, 2019 - 5:59pm
I have always liked the idea of having forcing functions, a forced reason to take action and produce a result, when dealing with most situations. Whether a fundraising event, hiring, or sales/partnership opportunity- these can be especially useful to make all parties move faster. In the end, time will kill all deals. Interestingly in the …
Wednesday, May 29, 2019 - 12:18pm
I realized recently that while many are searching for the startup playbook to execute on or the recipe for success, the harsh reality is they don’t exist. While you can glean great steps to repeat that have worked, and avoid pitfalls that plagued others – there is no perfect model for building a successful company.  …
Tuesday, May 21, 2019 - 5:53pm
In the book Trillion Dollar Coach about Bill Campbell, there is an important section on Aberrant Geniuses. I like this term because he is using it in place of divas (or assholes). I have a low tolerance for this kind, but this shows them in a new light which I can appreciate. The book describes …
Friday, May 10, 2019 - 5:11pm
After reading the recent Chris Hughes Op-Ed in the NYTimes about Facebook I have been thinking about social networks. Having used just about every service out there, tried my hand in helping build one, and being immersed in social feeds for the last decade, I wanted to weigh in on where things might be going. …
Eric Friedman is Director of Sales and Revenue Operations at foursquare. Eric was formerly at Union Square Ventures, a venture capital firm focussed on early stage web services and technology companies. He also spent three years working at Reprise Media, a full service SEM, SEO, and social media agency startup that was acquired by IPG in 2007.