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Last month, all of our teams across all offices got together under one roof for our annual Highwire Kickoff in San Francisco. Our focus this year was individuality; with our theme – “Walk Your Way” encompassing that. With beautiful bay views at the historic General’s Residence at Fort Mason, our teams got right down to […]
International Women’s Month was a reminder to celebrate women of the past and present, and to be conscious of the foundations we are setting for the future. We sat down with Highwire’s Carol Carrubba, Christine Elswick, and Miya Shitama for insight on what it means to be a woman leader. Balance is a key component […]
The post Value-Based Prioritization: How Tech PR Women Seek Balance appeared first on HighwirePR.
Thursday’s opening keynote addressed an issue that has become front and center for the security industry over the last year—mental health. Last August at Black Hat was the first time a specific conference track had been dedicated to the infosec community to present on stress, burnout and mental health. Fortunately, that has carried over to […]
The post RSA Day 3: The security industry’s dark secret takes center stage appeared first on HighwirePR.
While yesterday’s RSA keynotes highlighted the need for increased trust and transparency in cybersecurity, today’s discussions were all centered around how to make those changes a reality – starting with getting individuals more involved in the issues that matter. Calls for Comprehensive Legislation Harvard Kennedy School’s Bruce Schneier kicked off the conversation by discussing how […]
The post RSA Day 2: Getting More Involved in the Cyber Issues that Matter appeared first on HighwirePR.
Last year we saw major data breaches monopolize the headlines, while privacy issues became top policy discussion items. 2018 was the year that trust was lost. The 2019 RSA Conference theme “better” was broken down in this morning’s opening keynotes with the idea of trust in mind as the security community comes together to grapple […]
As one of the biggest security conferences of the year draws closer, the #HWCyberSquad decided to examine other key cybersecurity events that are of value from both a networking and PR perspective. With so much noise around RSA and Black Hat, smaller events are becoming increasingly valuable in publicizing research and for networking with influential […]
The post The #HWCyberSquad Recommends These Five Security Events in 2019 appeared first on HighwirePR.
Highwire’s security practice (#HWCyberSquad) was recognized as the Public Relations Team of the Year by the 15th Annual 2019 Info Security PG’s Global Excellence Awards, and as the leader of this tenacious group, I could not be more honored and proud of our team! Over the years, our cybersecurity practice has expanded and evolved, becoming […]
The post #HWCyberSquad Named “PR Team of the Year” by Info Security Product Guide appeared first on HighwirePR.
Robo-sharks. 8K televisions. A machine that makes fresh-baked bread. We came, we saw, we conquered all of CES 2019 — and a few weeks later, we’re still dreaming of some of the latest and greatest in tech innovations! The Highwire team reports back to you with the trends that stood out to us the most […]
The post Highwire CES 2019: Industry Trends, Gadgets and Gizmos appeared first on HighwirePR.
The RSA Conference in the U.S. has maintained its stance as one of the most popular events in security since its founding in 1991. In 2018, RSA welcomed approximately 50,000 attendees. While many attendees have griped about how corporate the show floor has become, the keynotes and speaker presentations continue to draw some of the […]
The post What the RSA 2019 Speaker Submissions Tell us About Security Trendlines appeared first on HighwirePR.
Chicago had 14,014 tech businesses in 2017 and 341,600 tech workers across all industries, an increase of 4,000 from the year prior, tying the city with Boston for the second most innovative in the nation. And according to a PitchBook report, Chicago companies now offer the highest venture capital returns of any startup hub in […]
The post Expert Insight into the Chicago Tech Scene & What Lies Ahead appeared first on HighwirePR.
A simple act of kindness goes a long way. Here at Highwire, our core value of balance allows us to explore our personal passions while giving back to the community. Every quarter, the Highwire Social Impact Committee in each office plans events for employees to come together and volunteer with the organizations we’re most passionate […]
The post Season of Giving — Highwire Gives Thanks and Support appeared first on HighwirePR.
This year marks Highwire’s 10-year anniversary. Over the last decade, we’ve expanded to almost 100 Highwire Walkers located in four cities across the country— San Francisco, Chicago, New York and Boston. Highwire has been celebrating its anniversary all year long across each office in true media maven style – with media panels, networking and drinks! […]
The post [Photo Gallery] Highwire Celebrates its 10th Anniversary from Coast to Coast appeared first on HighwirePR.
#HWCyberSquad leader Christine Elswick shares insights into creating future cyber leaders Election hacking. Targeted attacks on our power grid systems. Ransomware debilitating global network infrastructure. Hundreds of millions of passwords stolen from businesses in one fell swoop. This is the reality we face in today’s cyber threat landscape. The continued onslaught of cyberattacks has essentially […]
The post The Next 10: Making Your Mark in an Evolving Cybersecurity Comms Landscape appeared first on HighwirePR.
Artificial intelligence, machine learning and the cloud are three of the top areas that come to mind when I think about the enterprise. If you asked me that same question five years ago, my answer would have been much different. Flash storage and virtualization would have been the top-of-mind technologies driving buzz in the industry. […]
The post How Tech Companies Can Carve a Space in the Future of Enterprise appeared first on HighwirePR.
Just as summer is winding down, every September more than 24,000 people flood Boston for Hubspot’s annual marketing conference – INBOUND. Touting the likes of former First Lady Michelle Obama, Bloomberg’s Emily Chang, and founder of the “me too” movement Tarana Burke, Hubspot furnishes a star-studded lineup of speakers eager to share their personal experiences, […]
The post Inspiring the Next Generation of Marketers at INBOUND 2018 appeared first on HighwirePR.
Highwire was built to be an agency that prioritizes collaboration, teamwork and collegiality as much as progress and client success. In order to grow our own careers, honest feedback is critical, but the process of sharing and receiving feedback can be awkward, uncomfortable and even harsh. Giving and receiving feedback is something we all need […]
The post Inspiring growth – Highwire’s Agency-Wide Radical Candor Training appeared first on HighwirePR.
Summer is here and most are packing bathing suits for summer getaways. But for consumer PR pros, July means one thing: time to start pitching gift guides. That’s right — it’s Christmas in July. However, when it comes to gift guide pitching, there are three common mistakes that result in coal under the tree (and […]
The post Three Mistakes You’re Making with Holiday Gift Guide Pitching appeared first on HighwirePR.
As news breaks and we work to tell our clients’ stories, my days are always different. In fact, the only constant in my work week seems to be a morning cup of coffee, Taylor Swift on repeat and a delayed L train packed full of antsy commuters. At Highwire I’ve had the opportunity to consistently […]
The post A Day in the Life of: Ben Liwanag, Account Associate appeared first on HighwirePR.
Despite its long history in technology and innovation, Boston often gets overlooked by those in the startup scene. But a recent event proved that entrepreneurs don’t need to be based in Silicon Valley to be successful. In fact — the local Boston tech scene is thriving. Boston Tech Jam brought together more than 7,500 techies […]
The post Boston’s Tech Scene is Thriving: Here’s a Firsthand Look appeared first on HighwirePR.
It’s nearly time for Black Hat USA and given RSA was so late in the year, it seems to have snuck up on everyone quicker than ever. But no fear, Highwire’s Cyber Squad is on top of it—this year, we interviewed Kimberly Samra, PR Manager for Black Hat and lead for UBM’s technology portfolio, to get […]