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Summer is here and most are packing bathing suits for summer getaways. But for consumer PR pros, July means one thing: time to start pitching gift guides. That’s right — it’s Christmas in July. However, when it comes to gift guide pitching, there are three common mistakes that result in coal under the tree (and […]
The post Three Mistakes You’re Making with Holiday Gift Guide Pitching appeared first on HighwirePR.
As news breaks and we work to tell our clients’ stories, my days are always different. In fact, the only constant in my work week seems to be a morning cup of coffee, Taylor Swift on repeat and a delayed L train packed full of antsy commuters. At Highwire I’ve had the opportunity to consistently […]
The post A Day in the Life of: Ben Liwanag, Account Associate appeared first on HighwirePR.
Despite its long history in technology and innovation, Boston often gets overlooked by those in the startup scene. But a recent event proved that entrepreneurs don’t need to be based in Silicon Valley to be successful. In fact — the local Boston tech scene is thriving. Boston Tech Jam brought together more than 7,500 techies […]
The post Boston’s Tech Scene is Thriving: Here’s a Firsthand Look appeared first on HighwirePR.
It’s nearly time for Black Hat USA and given RSA was so late in the year, it seems to have snuck up on everyone quicker than ever. But no fear, Highwire’s Cyber Squad is on top of it—this year, we interviewed Kimberly Samra, PR Manager for Black Hat and lead for UBM’s technology portfolio, to get […]
Highwire has been exploring “the story” throughout 2018 as we celebrate our 10th anniversary. While headlines, platforms and trends have changed significantly over the past 10 years, the unified goal of PR and the media has remained the same: to tell a compelling story. However, the ever-changing media, political and technology landscapes all have a […]
The post Tech Storytellers Gather to Discuss the “Evolution of the Story” in NYC appeared first on HighwirePR.
At Highwire, we believe a great story can change the world. That first line of our mission statement is as true today as it was ten years ago when we started the company. A lot can change in a decade – goodbye server closet, hello cloud; hasta la vista run of the mill analytics, hola […]
The post Highwire Celebrates 10 Years of “Elevating the Story” appeared first on HighwirePR.
Why do the colors of the rainbow signify the gay pride flag? This question will kick off Highwire’s in-office LGBTQ trivia night later this month in San Francisco, as employees come together to take a break from the grind and celebrate Pride Month with one another. After learning more about LGBTQ history through a team […]
Highwire’s Internship Program helps college graduates build the foundation for a long-term career in PR. This internship provides opportunities to work directly with client teams and to gain relevant hands-on experience. Across our four offices, our interns help create content to help tell our client’s stories and develop a strong foundation of skills for a […]
The post Real Interns of Highwire PR – Top Tips On All Things PR appeared first on HighwirePR.
Conferences are a time to share information and discuss big challenges. That is always easier when you can bring some of the smartest people in the industry together in a single room. Fortunately, the breadth of clients we work with in the cybersecurity industry means that we speak to many of them on a regular […]
The post Know Your CyberEnemy: Thoughts from the Highwire PR RSA Cybersecurity Panel appeared first on HighwirePR.
This year, Highwire is celebrating 10 years as an agency. Tapping into our inquisitive nature as communications professionals, we took this opportunity to invite esteemed journalists and PR peers through our doors to discuss the evolution of “The Story.” The tech and media world has changed tremendously, from the rise of the gig economy to […]
The post Highwire’s Media Panel – The Evolution of “The Story” appeared first on HighwirePR.
Mastering byline development takes time, practice, creativity and patience — all things that require a level of mental energy that we don’t always have. This is not a mindless activity, but one that’s truly engaging. Although it can be daunting, there’s actually a very clear structure that, when followed, can break byline writing up into […]
So you’ve landed the big interview. Your team has secured one-on-one time with a journalist, and you have the chance to get your company’s message out to the masses. This is a big opportunity with plenty at stake. A great interview can build authenticity and help to develop strong media relationships. But an interview flop […]
When we first met Bob Finlayson about four years ago, we immediately recognized his gift for inspiring leaders and growing businesses through storytelling. Initially, he spearheaded our emerging leaders management training program, and subsequently our strategic offsites. With each session and interaction, he delivered valuable insights, from how best to assess current and prospective resources […]
Another RSA has come and gone. Sales and communications teams across the security industry can finally take a moment to slow down and celebrate a job well done. At least until they need to start preparing for Black Hat. Year after year, the conference has gotten bigger. This year, there were 50,000 security professionals, executives, […]
The post Lessons from RSA 2018: Amplifying Key Messages at Industry Conferences appeared first on HighwirePR.
By Andrew Robinson Highwire has been ranked by The Holmes Report as the No. 3 Best Agency to Work for in our category — and I could not be more proud! At Highwire, we prioritize a strong company culture that fosters a positive, impactful and inclusive employee experience for nearly 100 employees. Being selected as […]
The post Highwire Named a Best Agency to Work For by The Holmes Report appeared first on HighwirePR.
Themes from the show floor of RSA 2018 Viability. Quite simply, the operating environments of organizations have gotten too complex for cybersecurity defenders. The problem goes beyond not being able to see what is happening in organizational systems to not even understanding the full extent of those systems. Keeping up with the assets under their […]
The post What is the Biggest Problem in Cybersecurity Today? appeared first on HighwirePR.
Themes from the show floor of RSA 2018 The annual Cryptographer’s Panel spent the first 10 minutes of their discussion at the opening Keynote yesterday deriding blockchain, the trendiest technology of the year. Quantum computing and machine learning are also banner bearers for technical innovation in cybersecurity. At the same time, however, experts around RSA […]
The post It’s Not About the Machines: Cybersecurity is a Human Problem appeared first on HighwirePR.
Highlights from the Opening Keynotes of RSA 2018 It’s easy to call 2017 a cybersecurity failure. WannaCry alone rocked the digital world to the core. But it was only made worse when we realized that the attack was perpetrated by governments, not individuals or criminal organizations. But across the board, the speakers of the opening […]
The post A Time for Optimism: Cybersecurity is Stronger than Ever appeared first on HighwirePR.
A workplace revolution is underway across most industries, and robots and artificial intelligence (AI) are at the center of it. Machine learning and automation are becoming deeply integrated across all aspects of the way we live and work. As the promise of AI threatens to replace human drivers, factory workers and cashiers, which industry is […]
The post AI Won’t Take Over Corporate Communications, But It Can Help appeared first on HighwirePR.
When you think about social media strategies, what’s your biggest challenge? Are you tired of the vanity metrics? Not sure how to deal with “Facebook Apocalypse?” Are you spending hours trying to pinpoint your target audience, only to find you have no idea how to navigate Google Analytics? As an agency that’s constantly training an […]
The post Social Strategy 101: What We Learned at Social Media Marketing World appeared first on HighwirePR.