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Last week the Highwire Boston team attended the 51st Annual PR Club of New England Bell Ringer Awards, a program that recognizes outstanding achievement in New England public relations and marketing. The awards are broken into single item (i.e., single placement) and campaign categories with more than 30 awards granted in total. Heading into the […]
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For all the talk about marketing’s digital transformation, a heck of a lot of people are still attending physical trade shows. More than 42K attended the largest B2B security show, RSA Conference, in March 2019. More than 180K were in Las Vegas in January 2018 for CES, the massive consumer electronics show. Many years ago, […]
The post Analyst Trade Shows Standout in an Increasingly Digital World appeared first on HighwirePR.
May is Mental Health Awareness month which has been celebrated in the U.S. since 1949 making this year it’s 70th anniversary. This month aims to raise awareness about mental health issues, to advocate for equal care, and provide support to those in need. In honor of this month’s objective, it’s important to remain present, check-in […]
The post Mental Health Awareness: Four Tips to Support Your Whole Self appeared first on HighwirePR.
Data is sexy. It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to get strong data and tell trend stories, capture consumer sentiment or validate a company’s product. But at times, numbers can be overwhelming or take a bit more effort […]
This year, Highwire had the opportunity to team up with Taste of Potrero — a yearly charitable fundraiser for SF’s Daniel Webster Elementary School in Potrero Hill. The annual event brings together the hottest bars and restaurants in San Francisco for a night of unlimited bites and sips. The best part — one hundred percent […]
We are pleased and honored to announce that Highwire PR has earned five awards this year, with programs recognizing our client work as well as our internal culture. Highwire PR was chosen in April as the Best Agency to Work for in 2019 by the Holmes Report. We are acknowledged for our incredible work and […]
Authenticity. Data-driven. Storytelling. These were just a few key themes spread out amongst the presentations and roundtables at Social Media Week 2019. At the heart of this conference was one central theme: stories. Not just how marketers, social media managers and strategists can tell better stories, but how they can and should take responsibility for […]
The post With Great Stories Come Great Responsibilities: #SMWNYC19 appeared first on HighwirePR.
When we think about cybersecurity today, the first thing that comes to mind for many of us is privacy. So far, setting the national agenda on the topic has been a tumultuous and inconsistent journey but as we’re witnessing more data breaches and more infringements on user privacy than ever before, the concept of trust […]
We’ve all heard the phrase, “reduce, reuse and recycle,” but what’s equally as important is learning how to recycle right. While we have the best intentions, when life gets busy and compost bins aren’t within reach, we’ve all been known to make a bad recycling decision. This Earth Day at Highwire, our agency is renewing […]
The post Recycling Smarter and Other Tips To Reduce Your Footprint On Earth Day appeared first on HighwirePR.
Last month, all of our teams across all offices got together under one roof for our annual Highwire Kickoff in San Francisco. Our focus this year was individuality; with our theme – “Walk Your Way” encompassing that. With beautiful bay views at the historic General’s Residence at Fort Mason, our teams got right down to […]
International Women’s Month was a reminder to celebrate women of the past and present, and to be conscious of the foundations we are setting for the future. We sat down with Highwire’s Carol Carrubba, Christine Elswick, and Miya Shitama for insight on what it means to be a woman leader.
Balance is a key component of Highwire’s culture. The theme of IWD this year was #balanceforbetter. With the term holding a variety of forms and meanings, how do you define balance?
Thursday’s opening keynote addressed an issue that has become front and center for the security industry over the last year—mental health. Last August at Black Hat was the first time a specific conference track had been dedicated to the infosec community to present on stress, burnout and mental health. Fortunately, that has carried over to […]
The post RSA Day 3: The security industry’s dark secret takes center stage appeared first on HighwirePR.
While yesterday’s RSA keynotes highlighted the need for increased trust and transparency in cybersecurity, today’s discussions were all centered around how to make those changes a reality – starting with getting individuals more involved in the issues that matter. Calls for Comprehensive Legislation Harvard Kennedy School’s Bruce Schneier kicked off the conversation by discussing how […]
The post RSA Day 2: Getting More Involved in the Cyber Issues that Matter appeared first on HighwirePR.
Last year we saw major data breaches monopolize the headlines, while privacy issues became top policy discussion items. 2018 was the year that trust was lost. The 2019 RSA Conference theme “better” was broken down in this morning’s opening keynotes with the idea of trust in mind as the security community comes together to grapple […]
As one of the biggest security conferences of the year draws closer, the #HWCyberSquad decided to examine other key cybersecurity events that are of value from both a networking and PR perspective. With so much noise around RSA and Black Hat, smaller events are becoming increasingly valuable in publicizing research and for networking with influential […]
The post The #HWCyberSquad Recommends These Five Security Events in 2019 appeared first on HighwirePR.
Highwire’s security practice (#HWCyberSquad) was recognized as the Public Relations Team of the Year by the 15th Annual 2019 Info Security PG’s Global Excellence Awards, and as the leader of this tenacious group, I could not be more honored and proud of our team! Over the years, our cybersecurity practice has expanded and evolved, becoming […]
The post #HWCyberSquad Named “PR Team of the Year” by Info Security Product Guide appeared first on HighwirePR.
Robo-sharks. 8K televisions. A machine that makes fresh-baked bread. We came, we saw, we conquered all of CES 2019 — and a few weeks later, we’re still dreaming of some of the latest and greatest in tech innovations! The Highwire team reports back to you with the trends that stood out to us the most […]
The post Highwire CES 2019: Industry Trends, Gadgets and Gizmos appeared first on HighwirePR.
The RSA Conference in the U.S. has maintained its stance as one of the most popular events in security since its founding in 1991. In 2018, RSA welcomed approximately 50,000 attendees. While many attendees have griped about how corporate the show floor has become, the keynotes and speaker presentations continue to draw some of the […]
The post What the RSA 2019 Speaker Submissions Tell us About Security Trendlines appeared first on HighwirePR.
Chicago had 14,014 tech businesses in 2017 and 341,600 tech workers across all industries, an increase of 4,000 from the year prior, tying the city with Boston for the second most innovative in the nation. And according to a PitchBook report, Chicago companies now offer the highest venture capital returns of any startup hub in […]
The post Expert Insight into the Chicago Tech Scene & What Lies Ahead appeared first on HighwirePR.
A simple act of kindness goes a long way. Here at Highwire, our core value of balance allows us to explore our personal passions while giving back to the community. Every quarter, the Highwire Social Impact Committee in each office plans events for employees to come together and volunteer with the organizations we’re most passionate […]
The post Season of Giving — Highwire Gives Thanks and Support appeared first on HighwirePR.