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Saturday, January 4, 2020 - 10:37am

One thing that really jumped out at us in the decade we’ve spent working with our B2B clients is that DevOps practices are not just for those who think in code. They’re largely applicable to the creative PR work we do on a daily basis. We share such similar workflows, that we couldn’t help but […]

The post Demystifying DevOps: Lessons for the PR World appeared first on HighwirePR.

Tuesday, December 24, 2019 - 11:36am

The world of cybersecurity can often be a place of doom and gloom. That’s what Reuters reporter and author Joe Menn focused on in his 2010 book, Fatal System Error. The book is an attempt to get folks in Washington, the industry as a whole and everyday people to realize that cybersecurity is a major […]

The post Reuters Reporter Joe Menn Shares Insight on Latest Book, “Cult of the Dead Cow” appeared first on HighwirePR.

Friday, December 20, 2019 - 7:38am

In just a few weeks, CES will shine a spotlight on the latest and greatest in consumer tech. However, with all the noise at the show, it’s easy for even the most innovative brands to get lost in the shuffle. At Highwire, we work with companies to create compelling stories and experiences that will help […]

The post CES Decoded: What You Need to Know to Shine at Consumer Tech’s Biggest Show appeared first on HighwirePR.

Friday, December 20, 2019 - 7:38am

At Highwire, we work with startups and tech companies that power the retail industry from end-to-end, and the media who cover all things in this space. This puts us in a unique position, with our fingers on the pulse of everything happening in the industry.  While we don’t have a crystal ball to see the […]

The post Highwire’s Retail Trends and Predictions for 2020 appeared first on HighwirePR.

Wednesday, December 18, 2019 - 10:36am

Photo by CoWomen Last month, a few folks from our San Francisco office joined the Silicon Valley Public Relations Society of America (PRSA) chapter at their 13th Annual Media Predicts Gala and Awards Ceremony. Joined by a stellar panel made up of notable reporters, like Ina Fried of Axios, Laura Mandaro of Forbes, Mike Isaac of […]

The post PRSA Silicon Valley: Media Predicts Tech Trends for 2020 appeared first on HighwirePR.

Tuesday, December 10, 2019 - 10:37am

Image credit: Jaxon Lott, @cactuskace Utah is home to some of the world’s best ski resorts, national parks and over the past 10 years, one of the fastest-growing technology scenes in the country. As a recent transplant to Salt Lake City, it’s been incredible to witness the region’s growth first hand. As I get familiar […]

The post An Introduction to Silicon Slopes appeared first on HighwirePR.

Friday, December 6, 2019 - 10:35am

The online retail market is flush with cash – just last year between Thanksgiving and Christmas, U.S. consumers spent a record $850 billion and sales are expected to exceed $1.1. trillion this year. This stat not only makes a consumer say “wow”, it’s the perfect “pitch ammo” for a PR pro to use to hook […]

The post ‘The Most Wonderful Time of the Year’ Has Arrived for Cybersecurity Holiday Readiness Campaigns appeared first on HighwirePR.

Tuesday, December 3, 2019 - 8:37am

At Highwire, we’re known for more than creating an impact with our client work. From donation matching to organized service events, Highwire Walkers have the opportunity to give back to our communities, organizations and causes that we’re passionate about.  Earlier this year our “Social Impact” committee rebranded to “Highwire Helping Hands” to better reflect the […]

The post Giving Thanks the Highwire Way appeared first on HighwirePR.

Wednesday, November 27, 2019 - 9:37am

November is National Diabetes Awareness Month, an initiative led by the American Diabetes Association to educate people on the risks and treatment options for type 2 diabetes. Diabetes is now one of the leading causes of disability and death in the United States, and the epidemic continues to grow. More than 30 million people are […]

The post For Virta Health, National Diabetes Awareness Month Lasts All Year appeared first on HighwirePR.

Tuesday, November 26, 2019 - 10:38am

2019 was a landmark year for regulation in technology. We celebrated the one year anniversary of EU-based GDPR in May, the approval of the California Consumer Privacy Act (CCPA) in October (which will officially go into effect on Jan 1, 2020), and saw the emergence of several global regulatory watchdogs. All culminating in a record-breaking […]

The post How Regulatory Fines Became the New Normal in 2019 appeared first on HighwirePR.

Tuesday, November 19, 2019 - 9:36am

Whether you’re Gen Z, a Millennial or even Gen X, chances are you’ve heard of TikTok. It’s the latest social media app that’s taking over and everyone wants to be a part of it. 

TikTok offers users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

Celebrities use the platform to promote their own brand and the platform has cultivated its own influencers through the TikTok community. So if influencers are using this to successfully promote their brand, should companies be doing the same?

Given TikTok’s popularity amongst Gen Z, we took it upon ourselves to do a deep dive into the platform and determine how companies can use this platform to elevate their brand awareness.

Friday, November 15, 2019 - 10:34am

If you work in tech PR (or you’re a journalist) you’re all too familiar with National Cybersecurity Awareness Month (NCSAM). Hopefully whoever you are or whatever you do for a living, you understand why this month of awareness is important and why we need to shed light on the proactive steps people can take to protect their information — whether that’s in the workplace or in their personal lives.

According to the National Initiative for Cybersecurity Careers and Studies (NICCS), NCSAM is “a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all Americans have the resources they need to be safer and more secure online.” It should come as no surprise then, that the theme this year was “Own it – Secure it – Protect it,” with a strong focus on data privacy, IoT devices, e-commerce security, and social media

Wednesday, November 6, 2019 - 9:32am

For fintech and payments companies of all sizes, Money 20/20 is a jackpot for networking and discussions on how technology will impact the future of money. Over the past year, we’ve observed new fintech companies break into the market, VCs flock to fund the next big idea and companies expanding to become a one-stop-shop for consumers and businesses. 

This year’s show trends were just as exciting. What happens in Las Vegas doesn’t necessarily stay in Las Vegas. Here’s what we saw and learned at this year’s show.

Tuesday, November 5, 2019 - 10:33am

Last month, Rock Health hosted their annual two-day summit in San Francisco which brought together more than 700 diverse people from technology, medicine, policy, and beyond to tackle healthcare’s most challenging problems.  Industry leaders in the digital health space participated in panels and keynote speeches discussing how far the industry has come and where it’s […]

The post Rock Health Summit 2019: A Look Into the Future of Digital Health appeared first on HighwirePR.

Friday, November 1, 2019 - 9:34am

When it comes to planning an event for your company, designing and leveraging digital assets is one of the greatest opportunities for your business. Branding isn’t just throwing your logo on a graphic, sending out some tweets and crossing your fingers for high engagement. It comes down to the overall messaging and display. We wanted […]

The post Digital Tips for Event Promotion appeared first on HighwirePR.

Tuesday, October 29, 2019 - 11:38am

In the fast-paced, noisy world of cybersecurity, it can be difficult to be seen in the media at all, and even harder to elevate your brand as a thought leader in the space. However, our Highwire security practice has cracked the code to this issue through the creation of our rapid response method that is […]

The post HW Rapid Response Methodology: Looking to our friend RITA to stay on top of trending news appeared first on HighwirePR.

Friday, October 25, 2019 - 10:32am

World Heart Day 2019, an awareness day led by the World Heart Federation, wrapped on Sunday, September 29, which aims to bring awareness around Cardiovascular Disease (CVD). More than 17,000,000 people die from the disease every year, and in the U.S. alone, nearly half of all adult Americans are diagnosed with it. World Heart Day’s […]

The post World Heart Day 2019: Making a Difference around CVD appeared first on HighwirePR.

Thursday, October 24, 2019 - 11:40am

We had the pleasure of hosting a security panel in San Francisco last week, focusing on ‘Privacy and Policy in the Age of Disinformation.’ If you were able to attend, let us be the first to say that we appreciate you taking the time out of your busy schedule to do what is most imperative […]

The post What We’ve Learned About Privacy & Policy – Thanks to a Little Help From Our Friends appeared first on HighwirePR.

Wednesday, October 16, 2019 - 10:31am

Data is the lifeblood of an organization. Data is the new oil. Data should be treated as if it were water and not oil, in that it should be clean and accessible to everyone at a company. Regardless of what analogy you prefer to use, the simple truth of the matter is that data is […]

The post Data, Data and More Data at Strata Data appeared first on HighwirePR.

Tuesday, October 15, 2019 - 8:38am

As we head into an election year, privacy and policy are on the brain — and for good reason. Social media-driven disinformation was introduced in 2016 and over the years the industry has begun to navigate new roles for big tech and government, dissect privacy implications, and define a new era of journalism. On October […]

The post Privacy and Policy in the Age of Disinformation appeared first on HighwirePR.

Highwire Public Relations is a modern high tech communications agency designed for disruptive companies. Highwire's roots in journalism and Silicon Valley give it the drive, imagination and experience to create meaningful business results through smart communications programs.