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By ending events as we knew them for the foreseeable future, COVID-19 radically changed many companies’ approaches to thought leadership. The tech industry has quickly adjusted to the new normal sans live events, and is embracing new opportunities to raise awareness for executives. We’ve outlined five ways to build thought leadership and raise your executive’s […]
The post 5 Ways to Promote Executive Thought Leadership Without Live Events appeared first on HighwirePR.
Since 1949, May has been recognized across the country as Mental Health Awareness Month. This year, the importance of the month becomes even more relevant, as we all face new challenges and work in our “new normal.” Quarantine can have a wide range of effects on an individual’s mental health including increased feelings of stress, […]
The post Mental Health Awareness Month: How to Encourage Mental Well-being appeared first on HighwirePR.
Despite all the talk of a digital world, physical industry trade events remain a main vehicle for networking because all the thought leaders in a given industry are in one place. Reporters rely on these events to check in with their sources or to find new ones, according to a recent Highwire hosted video chat […]
The post Appetite for Industry Expertise Unsatiated: Role of Trade Reporters, and Their Sources, Increasingly Vital appeared first on HighwirePR.
I’d be willing to guess every PR professional has been asked by a client, “Does this announcement call for a press release or a blog post?” It seems like a simple question, but there’s actually several factors to consider in determining which content will best support the goals of the announcement. Taking a step back […]
The post In the PR Boxing Ring: Press Release vs. Blog Post appeared first on HighwirePR.
As communications professionals, we know that the best award submission starts with innovative clients and a strong PR program. At Highwire, we’re lucky to work with industry-leading clients whose partnership leads to creative PR campaigns. When we collaborate, we think strategically about what type of campaigns not only map back to business goals, but that […]
The post You Want an Award-Winning PR Program? Here’s What It Takes appeared first on HighwirePR.
During Shelter-in-place, it’s important to find moments to celebrate. That’s why Highwire is proud to announce it has been named one of Inc’s Best Workplaces in 2020. Despite not being able to be physically together, Highwire has built a culture based on its five core values — passion, curiosity, creation, balance and collaboration — that […]
The post #ScatteredNotShattered: Highwire Named One of Inc.’s Best Workplaces appeared first on HighwirePR.
Highwire has mandated work from home across our four offices since March 9, 2020. We’re well over a month into social distancing and our office environments have changed dramatically. In this current climate, it’s sometimes impossible to see anything with a “glass half full” point of view. But we posed the question across offices, “what […]
As the COVID-19 pandemic continues to impact our global health and economy, the fintech community is finding ways to adjust and marshall its resources and technology to help aid governments and consumers. It’s inevitable that fintech conferences this year have canceled or pushed out their events. Though some have resorted to a virtual option, and […]
With the current media climate, it’s more important than ever to understand reporters’ news beats to make sure the precarious reporter to PR professional relationship remains mutually beneficial. I had the privilege of speaking to a long-time media friendly of Highwire, Kelly Jackson Higgins, Executive Editor at Dark Reading. Kelly has been a member of […]
The COVID-19 pandemic has impacted every business, forcing a halt to most avenues of revenue. One avenue, however, remains a lifeline for organizations: digital platforms. From Zoom conferences to AMAs, we’re entering into a new reality on how to best connect with consumers. To best take advantage of this, organizations need to understand how to […]
As Highwire, and other businesses across the U.S., transition to a remote workforce, it’s never been more important for us to consider our personal cybersecurity. Understanding the steps needed to take your security into your own hands is critical to protecting your data, and your company’s data against cyberattacks. We’ve compiled a list of our top five best practices for your easy reference below.
1. Beware of Phishing Attacks
Phishing attacks, specifically on work emails, have dramatically increased as more people work from home because of COVID-19. Phishing attacks often take the form of emails coming from someone posing as a trusted person, like a coworker, attempting to obtain sensitive information like usernames, passwords and financial details. All employees should be hyper-aware of any email that asks you for personal information. Some ways to spot phishing emails include looking at the email of the sender. If it doesn’t have a recognizable email address, it’s probable a scam. If the email uses a generic greeting or has spelling errors, it is probably not from a verified sender. If you’re ever unsure about an email you receive, it’s always better to pick up the phone and call that person directly to confirm before giving away any sensitive information. Another best practice is to never click on anything in an email without checking the sender and instead type the web addresses into your browser yourself.
The post Cybersecurity best practices for your new home office appeared first on HighwirePR.
U.S. healthcare is archaic but COVID-19 has forced it to rapidly change. Health systems are now being pushed to move beyond their pen to paper method and adopt technologies they put aside for too long. While the pandemic continues to rear its ugly head, there are long-lasting and positive changes that will remain.
1. The Doctor’s Office is Virtual
Telehealth is front and center in the COVID-19 era and the Trump administration has reduced major barriers that have inhibited physicians from using it in the past. Due to that effort, Forrester Research reported that in March alone telehealth visits surged by 50%.
Beyond virtual visits, we’re also seeing an increase in remote patient monitoring tools which is a subcategory of telehealth that allows patients to use mobile medical devices and technology to gather patient-generated health data and send it to healthcare professionals. The FDA issued guidance to expand the availability and use of these tools in the wake of COVID-19. Digital health companies, like our client AliveCor, actively responded to this guidance by offering their KardiaMobile 6L device to monitor and measure long QTc, a side effect of some of the drugs used to combat COVID-19, which can lead to sudden cardiac arrest.
We’re all going to be spending a lot more time doing video calls from home, it’s worth putting in the time and effort to get the best video conferencing setup. Sitting on a comfortable chair, at a sturdy desk, looking at a good quality monitor is no longer enough. Getting your home video conferencing setup right can make a big difference to you and your brand. Particularly if you’re engaging customers, conducting media interviews or producing webinar content from home. These tips will help you get the best video conferencing setup.
Start with the Camera
Most people have a good quality camera built into their laptops. If you’re not putting out HD quality footage, consider investing in a camera that does. Depending on the kind of lighting you’re going to use, a Logitech Brio is a good first step for an external webcam. If you’re going to use a ring-light (helpful if you’re planning to do broadcast interviews) then look for a camera with a shoe mount, such as the Logitech Stream Cam.
The post The four things you must do to get the best video conferencing results appeared first on HighwirePR.
This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire to lead our digital offering, bringing the wider Wonderscript team together with Highwire’s existing digital strategists and specialists. It’s a move which helps us offer more skills, solutions and scale […]
The post Highwire acquires Wonderscript. Say hello to our new digital services! appeared first on HighwirePR.
Over the past few weeks, the onslaught of coronavirus has catapulted the healthcare industry to quickly pivot and adapt its approach to care. Amid this global pandemic, remote care and telehealth solutions are now not only a necessity, they are our silver lining. The distribution of these remote health-related services allows for virtual care, education, treatment, intervention, monitoring, advice, even prescription refills, in a time when most cannot leave their homes. As such, these patient-first solutions are triaging demand and ensuring immediate, remote access to healthcare for all. We are lucky enough to support some of the leaders helping to drive forward this change. In this blog post we’ll introduce you to two clients that are adapting to and meeting the needs of patients during this unprecedented time.
The post Patient-First Response to the Coronavirus Pandemic appeared first on HighwirePR.
Last week, we took a look at how businesses can respond to the coronavirus pandemic, prioritize objectives and focus on audiences to fill the void of in-person events shutting down or going virtual. You can read my breakdown and suggestions in this Marketing Land piece. For part two in the series, we’re going to tap […]
The post Lights Out on Your Events, Now What? Part Two: Integrate, Align, Reinforce, and Repeat appeared first on HighwirePR.
For those of us in the marketing communications field, being able to pivot on a dime and adapt to the news of the day is something we’re all accustomed to. The majority of daily news is typically centered around a business move by a major organization be it an acquisition, new product release or service […]
The coronavirus pandemic has cancelled conferences all over the world, leaving marketing teams scrambling for replacements to help meet their goals. Some companies are attempting all-in-one virtual replacements as a sales salvation, but in reality there is no single substitute for real-world events. Our new piece in Marketing Land highlights what companies can do to […]
The post Lights Out on Your Events, Now What? Part One: Objectives and Audience appeared first on HighwirePR.
When it comes to representation of women, the cybersecurity industry has actually improved somewhat in recent years — the percentage of women in the industry jumped from 11% in 2013 to 20% in 2019. Still, 20% is hardly a stat to celebrate, and it’s clear that the security community has a lot more work to […]
The post Women’s History Month: 5 Ways Cybersecurity Companies Can Create an Equitable Workforce appeared first on HighwirePR.
This year’s #RSAC2020 was one for the books. I’ve been attending the show for 14 years and I’m always on the lookout for what’s different or unique year-over-year. This year was more of the same in terms of the outcry for stronger security leadership and a different approach, attribution debates and the promise of a […]
The post VIDEO: Meet the #HWCyberSquad & get a firsthand look at top RSA trends appeared first on HighwirePR.