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Thursday, October 10, 2019 - 9:31am

Advertising Week NYC has come and gone, and while the smell of popcorn has finally faded, some of the annual event’s biggest themes will be lingering for quite some time. Trust in tech was unsurprisingly a focal point, as the advertising industry continues to reel from negative headlines around consumer data and privacy, and braces […]

The post Let’s Talk about Techlash: Learnings on Bridging the Digital Disconnect from Advertising Week NYC appeared first on HighwirePR.

Tuesday, October 8, 2019 - 7:33am

Every year between September 15 and October 15 our nation honors Hispanic Heritage Month by celebrating the cultures, history, and contributions of our ancestors who are native to the Carribean, Mexico, Spain, and Central and South America. Notably, the mid-month timeline is important because it is the anniversary of the independence of five Latin American […]

The post Highwire Honors Hispanic Heritage Month appeared first on HighwirePR.

Friday, September 27, 2019 - 10:32am

The annual Consumer Electronics Show, or CES as it’s widely known, draws in hundreds of thousands of attendees from all over the world to Las Vegas each January to check out the latest innovations from both leading and emerging brands in consumer technology. I’ve personally attended with Highwire PR for the past two shows, and […]

The post Overheard at CES: A Blog of Historical Fiction appeared first on HighwirePR.

Thursday, September 26, 2019 - 9:35am

This month’s Mass Technology Leadership Council (MTLC) event felt different. The group unveiled the finalists for the 2019 Technology Leadership Awards, and to be sure, the setting was similar to previous events of its type– a fantastically brilliant new office space in Boston’s transformed seaport (in this case at PTC’s new HQ). The food was […]

The post How to Experience The Energy of The Vibrant New England Tech Economy appeared first on HighwirePR.

Tuesday, September 24, 2019 - 8:32am

Highwire PR is incredibly excited to share we have been named an Agency Elite Finalist for PR News Awards’ Best in Diversity and Inclusion category.   Highwire has always prioritized diversity and inclusion. As a women-owned business, we’ve been extremely diligent about equality in all forms. At our 10-year anniversary, we took the opportunity to explore […]

The post Highwire PR Awarded for Diversity & Inclusion Program appeared first on HighwirePR.

Friday, September 20, 2019 - 10:31am

When I was given the last-minute opportunity to go to INBOUND 2019 on behalf of Highwire PR, I seized it. The star-studded lineup of entrepreneurs, philanthropists, not to mention my childhood idols, Katie Couric and Jennifer Garner, were right in front of me.  INBOUND, hosted by HubSpot, is a conference for marketing professionals, entrepreneurs, and […]

The post INBOUND 2019: Key Takeaways appeared first on HighwirePR.

Wednesday, September 18, 2019 - 9:32am

What Black Hat 2019 means for Cybersecurity in 2020 Cybersecurity has never been more important and it has become clear the security community needs and wants more collaboration and communication. From bug bounties and IoT to election security and diversity & inclusion, the industry is evolving and the role of communications is expanding. At Highwire, […]

The post State of the Media Landscape: Cybersecurity Edition appeared first on HighwirePR.

Thursday, August 29, 2019 - 9:33am

Tech PR is a bustling, innovative and ever-changing field – but it’s not one I ever foresaw myself going into. As a journalism and Spanish double major whose most relevant workplace experience was working for a lifestyle magazine conglomerate, I didn’t really know what I’d be getting myself into at a tech PR agency. Luckily, […]

The post A Non-technical Guide to Breaking into Tech PR appeared first on HighwirePR.

Tuesday, August 27, 2019 - 9:41am

Today, August 26th, 2019, is the 99th anniversary of women gaining the right to vote in the US. Women’s Equality Day commemorates this event and celebrates the continued fight towards equality. Women are still fighting for a spot at the table in many industries. Although women make up half of the workforce, less than a […]

The post Women’s Equality Day appeared first on HighwirePR.

Friday, August 23, 2019 - 8:38am

Last month, Peter McCormack shared his thoughts on how to Scale Your PR Team from Startup to IPO  in a recent Highwire blog. But when you are a growth-stage company, everything must scale, including communications. A few weeks ago, I had the opportunity to host a webinar with Insight Partners and share my knowledge of […]

The post How Do We Scale Communications For High-Growth Companies? appeared first on HighwirePR.

Tuesday, August 20, 2019 - 8:38am

Artificial intelligence “AI,” is one of the most talked about topics in the media today. In fact, according to data from TechNews, since January, there have been an average of 4,000 articles per month that mention AI. From the role AI is playing in helping autonomous vehicles make decisions in milliseconds to how it is […]

The post State of Media Report: AI Edition appeared first on HighwirePR.

Friday, August 16, 2019 - 7:33am

Kicking off the 22nd year of Black Hat were keynote speeches from the conference’s founder, Jeff Moss, followed by Dino Dai Zovi, the mobile security lead at Square. Both talks reinforced one main message that was felt in all sessions, briefs, and side conversations that followed – communication is key.  The security world finally has […]

The post #HWCyberSquad Takes Black Hat 2019 by Storm appeared first on HighwirePR.

Thursday, August 15, 2019 - 10:30am

We’re in the midst of summer and all we’re focused on is the joy of exemplary weather, barbecues, time with friends and family, vacations, and prepping for back to school…but what about that product you want to launch in the Fall, feature in a holiday gift guide or debut at CES? Preparing for a product […]

The post It’s Time to Prepare for Your Post-Summer Product Launch appeared first on HighwirePR.

Friday, August 9, 2019 - 9:31am

Highwire and U.K. agency partner, Nelson Bostock Unlimited, hosted a panel discussing the opportunities and challenges that U.S. brands face when entering the U.K. and Europe. Panelists included James Titcomb (The Telegraph), Caitlin Epstein (Twilio), and Tim Lines (NBU). Highwire’s Carol Carrubba moderated the discussion.  It was a lively evening. The conversation shed light upon […]

The post PR Across Borders: How to Build a Global Comms Program appeared first on HighwirePR.

Tuesday, August 6, 2019 - 9:30am

With the summer conference season in full swing, and fall events like Fortune MPW, Microsoft Ignite and AWS re:Invent rapidly approaching, it’s likely you’ve already established a solid strategy for the “known knowns” – your client is sitting on a panel, you’ve agreed upon meeting and coverage goals, you can recite each executive’s media wishlist […]

The post How to Breakthrough Competitor News During the Conference Season appeared first on HighwirePR.

Thursday, August 1, 2019 - 9:31am

Next to the ice cream counter was a 13-year-old boy slowly inching further and further away from his mom while scrolling through the latest photos on his iPhone. A sea of people and ghost plush toys named Snarky surrounded us. We admittedly were intrigued to stop by the Kith Treats store in the new Hudson […]

The post A Peek at Tech Trends Impacting the Shopper Experience appeared first on HighwirePR.

Tuesday, July 30, 2019 - 8:31am

A question we often get  is, “I saw what you did for [this phenomenal, high-growth, high-profile company], how do we do that for our brand?”  There are a myriad of factors that contribute to a company’s accelerated growth, including: stellar leadership team, superb hires, slam dunk timing, and of course, a little bit of luck.  […]

The post What All High-Growth Companies Have in Common appeared first on HighwirePR.

Tuesday, July 23, 2019 - 6:35am

Highwire PR’s summer internship program has officially kicked off and the sea of new faces, virtually or otherwise, has led me to reflect on my time with the agency. On my first day, I was focused on making a good impression with my co-workers, taking feverous notes and eager to learn more about agency PR. […]

The post The Declassified Intern Survival Guide appeared first on HighwirePR.

Friday, July 19, 2019 - 11:30am

As Black Hat USA 2019 draws ever closer, so does the anticipation and excitement for over 19,000 security professionals who call one of the nation’s largest cybersecurity summits a second home. Always promising and delivering the latest and greatest on threat research, malware and all things cybersecurity, Black Hat has grown significantly over the years, […]

The post #HWCyberSquad is ready for Black Hat 2019… Are You? appeared first on HighwirePR.

Tuesday, July 16, 2019 - 2:30am

In recent years, influencer campaigns have become an extremely important component of integrated marketing plans, especially for consumer-facing products or services. While earned media is a great way to get your company’s message in front of a key audiences, influencer marketing has risen as a critical channel for most communications programs, as it helps get […]

The post Less is More: Working with Microinfluencers appeared first on HighwirePR.

Highwire Public Relations is a modern high tech communications agency designed for disruptive companies. Highwire's roots in journalism and Silicon Valley give it the drive, imagination and experience to create meaningful business results through smart communications programs.