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Friday, August 16, 2019 - 7:33am

Kicking off the 22nd year of Black Hat were keynote speeches from the conference’s founder, Jeff Moss, followed by Dino Dai Zovi, the mobile security lead at Square. Both talks reinforced one main message that was felt in all sessions, briefs, and side conversations that followed – communication is key.  The security world finally has […]

The post #HWCyberSquad Takes Black Hat 2019 by Storm appeared first on HighwirePR.

Thursday, August 15, 2019 - 10:30am

We’re in the midst of summer and all we’re focused on is the joy of exemplary weather, barbecues, time with friends and family, vacations, and prepping for back to school…but what about that product you want to launch in the Fall, feature in a holiday gift guide or debut at CES? Preparing for a product […]

The post It’s Time to Prepare for Your Post-Summer Product Launch appeared first on HighwirePR.

Friday, August 9, 2019 - 9:31am

Highwire and U.K. agency partner, Nelson Bostock Unlimited, hosted a panel discussing the opportunities and challenges that U.S. brands face when entering the U.K. and Europe. Panelists included James Titcomb (The Telegraph), Caitlin Epstein (Twilio), and Tim Lines (NBU). Highwire’s Carol Carrubba moderated the discussion.  It was a lively evening. The conversation shed light upon […]

The post PR Across Borders: How to Build a Global Comms Program appeared first on HighwirePR.

Tuesday, August 6, 2019 - 9:30am

With the summer conference season in full swing, and fall events like Fortune MPW, Microsoft Ignite and AWS re:Invent rapidly approaching, it’s likely you’ve already established a solid strategy for the “known knowns” – your client is sitting on a panel, you’ve agreed upon meeting and coverage goals, you can recite each executive’s media wishlist […]

The post How to Breakthrough Competitor News During the Conference Season appeared first on HighwirePR.

Thursday, August 1, 2019 - 9:31am

Next to the ice cream counter was a 13-year-old boy slowly inching further and further away from his mom while scrolling through the latest photos on his iPhone. A sea of people and ghost plush toys named Snarky surrounded us. We admittedly were intrigued to stop by the Kith Treats store in the new Hudson […]

The post A Peek at Tech Trends Impacting the Shopper Experience appeared first on HighwirePR.

Tuesday, July 30, 2019 - 8:31am

A question we often get  is, “I saw what you did for [this phenomenal, high-growth, high-profile company], how do we do that for our brand?”  There are a myriad of factors that contribute to a company’s accelerated growth, including: stellar leadership team, superb hires, slam dunk timing, and of course, a little bit of luck.  […]

The post What All High-Growth Companies Have in Common appeared first on HighwirePR.

Tuesday, July 23, 2019 - 6:35am

Highwire PR’s summer internship program has officially kicked off and the sea of new faces, virtually or otherwise, has led me to reflect on my time with the agency. On my first day, I was focused on making a good impression with my co-workers, taking feverous notes and eager to learn more about agency PR. […]

The post The Declassified Intern Survival Guide appeared first on HighwirePR.

Friday, July 19, 2019 - 11:30am

As Black Hat USA 2019 draws ever closer, so does the anticipation and excitement for over 19,000 security professionals who call one of the nation’s largest cybersecurity summits a second home. Always promising and delivering the latest and greatest on threat research, malware and all things cybersecurity, Black Hat has grown significantly over the years, […]

The post #HWCyberSquad is ready for Black Hat 2019… Are You? appeared first on HighwirePR.

Tuesday, July 16, 2019 - 2:30am

In recent years, influencer campaigns have become an extremely important component of integrated marketing plans, especially for consumer-facing products or services. While earned media is a great way to get your company’s message in front of a key audiences, influencer marketing has risen as a critical channel for most communications programs, as it helps get […]

The post Less is More: Working with Microinfluencers appeared first on HighwirePR.

Thursday, June 27, 2019 - 8:31am

Building a PR team is part art, part science at all stages of a company’s growth. However, there’s a framework for structuring your team that companies can follow to maximize results and drive home communications and marketing objectives.   The first step is bringing on someone to set the overall strategy and communications goals. Are […]

The post Scaling Your PR Team from Startup to IPO appeared first on HighwirePR.

Thursday, June 20, 2019 - 11:26am

When it comes to trade shows, social media presents one of the biggest opportunities but also one of the greatest challenges for businesses. Sending out a few tweets the month before an event like CES, RSAC, or even Black Hat USA is not enough — businesses need a digital strategy that encompasses all parts of […]

The post How to Beat the Trade Show Noise with Digital appeared first on HighwirePR.

Friday, June 14, 2019 - 7:10am

Last week the Highwire Boston team attended the 51st Annual PR Club of New England Bell Ringer Awards, a program that recognizes outstanding achievement in New England public relations and marketing. The awards are broken into single item (i.e., single placement) and campaign categories with more than 30 awards granted in total. Heading into the […]

The post Highwire Boston Takes Home Two Gold Honors at the Bell Ringer Awards appeared first on HighwirePR.

Wednesday, June 12, 2019 - 9:01am

For all the talk about marketing’s digital transformation, a heck of a lot of people are still attending physical trade shows. More than 42K attended the largest B2B security show, RSA Conference, in March 2019. More than 180K were in Las Vegas in January 2018 for CES, the massive consumer electronics show. Many years ago, […]

The post Analyst Trade Shows Standout in an Increasingly Digital World appeared first on HighwirePR.

Saturday, June 1, 2019 - 8:26am

May is Mental Health Awareness month which has been celebrated in the U.S. since 1949 making this year it’s 70th anniversary. This month aims to raise awareness about mental health issues, to advocate for equal care, and provide support to those in need. In honor of this month’s objective, it’s important to remain present, check-in […]

The post Mental Health Awareness: Four Tips to Support Your Whole Self appeared first on HighwirePR.

Tuesday, May 21, 2019 - 8:51am

Data is sexy. It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to get strong data and tell trend stories, capture consumer sentiment or validate a company’s product. But at times, numbers can be overwhelming or take a bit more effort […]

The post Surveys: 4 Tips to Create and Extract the Story appeared first on HighwirePR.

Thursday, May 16, 2019 - 9:32am

This year, Highwire had the opportunity to team up with Taste of Potrero — a yearly charitable fundraiser for SF’s Daniel Webster Elementary School in Potrero Hill. The annual event brings together the hottest bars and restaurants in San Francisco for a night of unlimited bites and sips. The best part — one hundred percent […]

The post Reflecting on Taste of Potrero 2019 appeared first on HighwirePR.

Tuesday, May 14, 2019 - 2:21am

We are pleased and honored to announce that Highwire PR has earned five awards this year, with programs recognizing our client work as well as our internal culture. Highwire PR was chosen in April as the Best Agency to Work for in 2019 by the Holmes Report. We are acknowledged for our incredible work and […]

The post Highwire Brings Home Five Awards So Far in 2019 appeared first on HighwirePR.

Friday, May 10, 2019 - 8:10am

Authenticity. Data-driven. Storytelling. These were just a few key themes spread out amongst the presentations and roundtables at Social Media Week 2019. At the heart of this conference was one central theme: stories. Not just how marketers, social media managers and strategists can tell better stories, but how they can and should take responsibility for […]

The post With Great Stories Come Great Responsibilities: #SMWNYC19 appeared first on HighwirePR.

Thursday, May 9, 2019 - 8:06am

When we think about cybersecurity today, the first thing that comes to mind for many of us is privacy. So far, setting the national agenda on the topic has been a tumultuous and inconsistent journey but as we’re witnessing more data breaches and more infringements on user privacy than ever before, the concept of trust […]

The post Setting the National Agenda on Privacy & Policy appeared first on HighwirePR.

Tuesday, April 23, 2019 - 7:51am

We’ve all heard the phrase, “reduce, reuse and recycle,” but what’s equally as important is learning how to recycle right. While we have the best intentions, when life gets busy and compost bins aren’t within reach, we’ve all been known to make a bad recycling decision. This Earth Day at Highwire, our agency is renewing […]

The post Recycling Smarter and Other Tips To Reduce Your Footprint On Earth Day appeared first on HighwirePR.

Highwire Public Relations is a modern high tech communications agency designed for disruptive companies. Highwire's roots in journalism and Silicon Valley give it the drive, imagination and experience to create meaningful business results through smart communications programs.