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Tami Reiss

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Wednesday, January 6, 2016 - 4:58pm

This is the behind the scenes story of the how the team at Cyrus Innovationcame to build Just Not Sorry, a plug in for Gmail that highlights you when you type “just” “sorry” and a few other undermining words.

The Problem:

A few weeks ago, I was at brunch for the League of Extraordinary Women organized by Sarit Wishnevski. After watching some Amy Schumer clips, the group was discussing how we all shared the same bad tendencies to use “just” and “sorry” when we knew that we shouldn’t.

The article about famous quotes said in “woman in a meeting” language was brought up. There was a collective “UGH” about how true it was and how we wished that it wasn’t.

I had been part of similar conversations before. One recently at a SheWorx breakfast where Adam Quinton encouraged the attendees to stop using “we think” or “we hope to…” in investor pitches.

The women in these rooms were all softening their speech in situations that called for directness and leadership. We had all inadvertently fallen prey to a cultural communication pattern that undermined our ideas. As entrepreneurial women, we run businesses and lead teams — why aren’t we writing with the confidence of their positions?

There was the desire to change, but there wasn’t a tool to help.

Eureka!

I turned to Gillian Morris and said “If we made a gmail plug-in that highlighted these trigger words, would you use it?”

She emphatically responded, “LOVE IT! Yes!”

CEO @cyrusinnovation Passion for turning good ideas into great products and solving business problems with technology.