Whether you’re Gen Z, a Millennial or even Gen X, chances are you’ve heard of TikTok. It’s the latest social media app that’s taking over and everyone wants to be a part of it.
TikTok offers users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.
Celebrities use the platform to promote their own brand and the platform has cultivated its own influencers through the TikTok community. So if influencers are using this to successfully promote their brand, should companies be doing the same?
Given TikTok’s popularity amongst Gen Z, we took it upon ourselves to do a deep dive into the platform and determine how companies can use this platform to elevate their brand awareness.