Learn how to use your Google Analytics to get real insights into your websites visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the students web business. Gain an in-depth understanding of how web analytics relates to business KPIs. Learn how lean analytics applies to web analytics through smarter reporting. Learn how to use the analytics tools for faster actionable insights.