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Financial Modeling 2- Business Models for Early Stage Software Startups

Financial Modeling 2- Business Models for Early Stage Software Startups


222 Broadway 21st Floor
NEW YORK, NY 10038
Register for Course
Tuesday, October 10, 2017 -
6:30pm to 9:30pm


Sponsored by the Law Office of Ekaterina Mouratova PLLC, The Startup Station presents: FINANCIAL MODELING 2 - BUSINESS MODELS FOR EARLY STAGE SOFTWARE STARTUPS A FOLLOW UP TO INTRO TO FINANCIAL MODELING & VALUATION WITH A FOCUS ON TECH STARTUPS: NEW: Workshop materials will include a financial model template which you can customize based on your company's needs in addition to Powerpoint and Excel examples for each business model as well as working capital and PP&E.


Welcome: 6:30 pm - 6:45 pm

Introduction and Challenges in Modeling Early Stage Software Startups: 6:45 pm - 7:00 pm

Modeling a Software Startup Part I: 7:00 pm - 8:00 pm

A. Subscription/ SAS Business Model

B. Advertising Business Model (Affiliates, Ads, Direct Advertising)

C. Freemium Business Model (Mobile Apps)

D. Software Product Business Model

Break: 8:00 pm - 8:15 pm

Modeling a Software Startup Part II: 8:15 pm - 8:45 pm

E. Marketplace Business Model

F. Data Business Model

G. Consulting Services Business Model

Modeling a Partial Balance Sheet: Working Capital and PP&E: 8:45 pm - 9:15 pm

Financial Model Template Overview: 9:15 pm - 9:30 pm


In this workshop we will discuss how to model seven different business models for pre-revenue technology startups. Specifically we will cover the following:

A. Creating assumptions for and modeling various go-to-market strategies - either driven by marketing budgets or sales people.

B. Creating assumptions for and modeling a weighted average price for a range of products or services.

C. Creating assumptions for and modeling a weighted average price for in-app purchases for mobile apps.

D. A user modeling exercise.

E. An affiliate/ direct revenue model for advertising that will also demonstrate how to model an affiliate-to-direct transition as well negotiating revenue share from affiliates.

D. An advertising revenue model that will demonstrate how to estimate the number of click-throughs.

F. Creating assumptions for and modeling working capital (accounts receivables and accounts payable).

G. Creating assumptions for and modeling fixed assets (tangible PP&E and intangibles).

Finally, we will go over the structure of a financial model template so that you understand how to adapt it to your needs.

Presenter: Victoria Yampolsky, CFA

Founder of the Startup Station Meetup

Victoria Yampolsky, CFA, is the President of the Startup Station,a finance & strategy consultancy for early stage startups that focuses on formulating monetization strategies, financial modeling & valuation. She is also Managing Partner of Strategic Business Alliance, a business development consultancy assisting foreign companies with U.S. market entry. She is an advisor to Jotteq, Opkix, and Stringflix, as well as founder of several ventures in media & entertainment. Previously, Victoria worked in Deutsche Bank Research and did IT consulting for CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the CIS Department of Cornell University.

Payment for the Workshop will be required at the point of registration.

The early bird price of $75.00 is available until October 5th . After this the price goes to regular: $85.00.

Register for Course