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Mobile Marketing 101 Course

Mobile Marketing 101 Course

Overview

Appboy
318 West 39th Street
5th Floor
New York, NY 11221
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Wednesday, December 7, 2016 - 12:00pm to Tuesday, December 31, 2019 - 12:00pm

Details

This free online mobile marketing course will give you the essentials for building an effective mobile marketing strategy from scratch. Here’s what's in the course: Lesson 1: How to understand your customers and their lifecycle behaviors Lesson 2: How to set goals, tactics to reach your goals, and metrics to track Lesson 3: How to segment customers Lesson 4: The four major mobile marketing channels and how to use them Lesson 5: How to build engaging campaigns Lesson 6: How and what to test Lesson 7: How to measure success and drive growth Lesson 8: How to vet potential mobile marketing partners In addition to the emails, you’ll also get eight resources to help you execute on the information in the emails, including: - Two spreadsheets to help you document your goals and tests - Two worksheets to help you plan your campaigns and define your customer journeys - A cheat sheet with 10 growth hacks to help you grow your brand and a segmentation cheat sheet to spark ideas for segments - A guide to multichannel marketing and a guide for vetting potential marketing partners during the RFP process

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