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Communications Week NY: “The Human Factor” Conference



1515 Broadway
Floor 31
New York, NY 10003
United States


Tuesday, October 16, 2018 -
8:00am to 12:30pm


This Communications Week event will dig deeper people-centric issues that shape the future of PR. We will focus on who makes up our workforce, how we can level the playing field for all professionals and more. Sessions will include: The Value of Diverse Perspectives in Media & Marketing From the frontline to behind the scenes, working with people from diverse backgrounds and experiences is paramount for success. Throughout this panel, the founding members of Jet Fuel will uncover the challenges and opportunities in our industries. Speakers will include Paul Kontonis, CMO at Viacom’s WHOSAY, Sarah Iooss, EVP, Revenue at Mic, Josh Golden, President and Publisher at Ad Age, Ali Levitan, Head of Media Practice at General Assembly and Michael Saperstein, US Agency Lead, Waze at Google. Less Stress in the Workforce - What you Can do to Thrive Amy Vezzetti, Chief People Officer at Thrive Global, will discuss how we can create a better workplace environment for the future, focusing on PR professionals and reporters in particular. Stepping Up to Leadership Presented by Global Women in PR (GWPR) Panel moderated by Elaine Teo, Founder & Managing Partner of Living Potential International. Speakers will include Louise Nicolson, Author and Content Consultant at Global Women in PR (GWPR), Elise Mitchell, CEO at Mitchell PR, CEO at Dentsu Aegis PR Network and President at International Communications Consultancy Organization (ICCO) and Maggie Chan Jones, Founder and CEO of Tenshey. Shaping a Diverse and Inclusive Culture: The Rise of Diversity & Inclusion Panel moderated by James Shackelford, President & CEO, SomaComm, Inc. and Committee Chair, PRSA National Diversity & Inclusion. Speakers will include Kiersten Barnet, Deputy Chief of Staff & Manager, Bloomberg Gender Equality Index, Errol Cockfield, Senior Vice President, Communications, MSNBC & NBC News and Andrew McCaskill, SVP Global Communications & Multicultural Marketing, Nielsen. The Changing Face of Influencer Marketing A panel moderated by Viacom’s WHOSAY CMO Paul Kontonis will discuss the role diversity now plays within influencer marketing. From Cover Girl's #LashEquality campaign with James Charles, old brands are leveraging new faces to showcase and celebrate the diversity of their consumers. Additional speakers to be announced.