Bloomberg, Cornell Tech, and Tech:NYC invite you to join us for the latest installment of the CornellTech@Bloomberg series, featuring John Martin, Chairman and Chief Executive Officer of Turner, a Time Warner company, which creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.
Turner is home to CNN, CNN International, CNN.com and HLN; TBS, TNT, Turner Classic Movies and truTV; Cartoon Network and Adult Swim; and Turner Sports. The television industry is in the midst of a massive transformation and technological revolution. From the explosion of new technologies and platforms for distribution and consumption, to ever-changing consumer preferences, there has never been a time with more upheaval and challenges for media companies. Long established business models are no longer effective; media executives must be adept in order to survive. And yet, TV is not dead. Despite the countless new distribution mechanisms, consumption preferences, and increased competition from digital content providers and streaming services, traditional TV still holds a meaningful share of business and industry dollars.
As a seasoned media executive and entrepreneurial leader, John Martin fully intends to stay competitive during this turbulent time. Martin has set a goal to reinvent Turner from the inside out through his understanding of the shifting marketplace, as well as his ability to partner with and invest in cutting-edge content, digital media, advertising start-ups and technology solutions; some of the most noteworthy include IBM Watson, Bleacher Report, NextVR, Mashable, Refinery29, Bustle and FanDuel. Moreover, the recently approved $85 billion merger of two titans, AT&T and Time Warner, Turner’s parent company, serves as another catalyst for growth and momentum. Martin’s strategy and vision on the future of the industry place Turner in a unique position to lead the charge in the new age of TV and technology.
John will be joined on stage by Bloomberg’s own Scarlet Fu to discuss his career in the media industry, his focus on technology, and his predictions on the future of the digital era.