Media buying has undergone an enormous shift. There are more channels, each with their own complications. New types of companies are transforming how brands are launched and marketed on various platforms. And the rise of new players in retail media has meant more complications. There’s also increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams. At the Digiday Media Buying Summit, we’ll discuss the makings of the modern media buying operation, from the ins and outs of brand safety, to what it takes to build in-house agencies. We’ll also dive deep into current issues of trust and transparency, and explore how new technologies like AI will change the industry.