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Emotional Design Psychology - New York (2-day Class)



601 West 26th Street, Suite 325-223, New York
New York, NY 10001
United States


Thursday, May 14, 2020 - 9:15pm to Friday, May 15, 2020 - 9:15pm


Over 2 days, you'll learn how to apply human-centered design strategies based on the psychology and neuroscience of user emotion, cognition and behavior.

Through a combination of modules and hands-on exercises, participants deepen their understanding of what emotions are and how they operate, with a focus on deepening their ability to build emotionally intelligent technologies and campaigns.

The modules cover essential lessons in the science of user cognition and emotion, with practical lessons on crafting motivating communications, handling stress, managing users' willpower and using emotional design to boost engagement, conversions and loyalty.

This class will teach you how to translate emotional insights into digital strategy, campaigns and creative content.