Learn how to identify, reach out to and secure coverage from reporters for your news announcements and launches.
You’ll Learn How To:
Develop a PR strategy and goals around getting media attention for your company
Identify news items within your organization
Research and identify the right media and reporters for your news
Create a subject line/pitch for your targeted outreach
How to frame a story for the best media response
Follow up to ensure that your coverage posts
Target Audience: Small business owners, founders, entrepreneurs, marketing teams, project managers
Meet Your Instructor:
For more than 16 years, Ronjini Joshua has been creating meaningful relationships with media in the tech, business and lifestyle spaces. As a media relations specialist, Ronjini has worked at corporate PR agencies like Omnicom’s Fleishman Hillard and Schwartz MSL as well as boutique agencies an in-house. As the principal and founder of The Silver Telegram, Ronjini leads all aspects of PR strategy, business development and educational PR programs that focus on servicing startups, lean organizations and crowdfunding.
Ronjini has successfully supported more than 100 startups in building brand capital and financial capital leveraging her PR resources and skills.