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Galvanize Workshop: Bootstrapping Your PR Efforts

Overview

Where

Galvanize
315 Hudson St. Floor 2
New York, NY 10013
United States

When

Tuesday, July 18, 2017 -
12:00pm to 1:30pm

Details

Learn how to identify, reach out to and secure coverage from reporters for your news announcements and launches.

You’ll Learn How To:

  • Develop a PR strategy and goals around getting media attention for your company

  • Identify news items within your organization

  • Research and identify the right media and reporters for your news

  • Create a subject line/pitch for your targeted outreach

  • How to frame a story for the best media response

  • Follow up to ensure that your coverage posts

Target Audience: Small business owners, founders, entrepreneurs, marketing teams, project managers

Meet Your Instructor:

For more than 16 years, Ronjini Joshua has been creating meaningful relationships with media in the tech, business and lifestyle spaces. As a media relations specialist, Ronjini has worked at corporate PR agencies like Omnicom’s Fleishman Hillard and Schwartz MSL as well as boutique agencies an in-house. As the principal and founder of The Silver Telegram, Ronjini leads all aspects of PR strategy, business development and educational PR programs that focus on servicing startups, lean organizations and crowdfunding.

Ronjini has successfully supported more than 100 startups in building brand capital and financial capital leveraging her PR resources and skills.