Powerful brands don't happen by accident. They are the result of deliberate company action most startups are not aware of. Startups often have the vision of being the next Uber, Airbnb, Nike, Apple, Harley Davidson, or the NFL -- powerful brands that have strong customer loyalty. Further, using or be part of the brand becomes part of a customer's social status.
In this episode of #DreamitLive, we'll talk with Dr. Americus Reed II, a leading marketing professor and practitioner at The Wharton School. Americus focuses on studying, building, and nurturing some of the most powerful brands in the world. We'll take your questions live as we discuss how startups can apply this thinking by covering:
- The top 5 things you need to think about when building a brand as a startup
- The triggers that lead customers to identify with and become loyal to a product, brand or logo
- How social influence, values, attitudes, and judgments interact in shaping purchase decisions and consumer behavior
And more! Don't miss this episode with one of the top thought leaders in the space!