ABOUT THE EVENT When you launch a business there are many things to think about and prioritize. Where does building your brand factor in and how do you do it? Many entrepreneurs grapple with this question and the current startup ecosystem doesn’t necessarily provide resources to answer and act upon this question. Achieving goals such as driving customer growth or securing that next round of investment are directly related to your ability to connect with your audience and persuade them to buy into what you’re selling which is more than your product, it’s your brand. Our discussion will cover the challenges startups and investors face when defining a new brand. What kind of help do startups most commonly need? How valuable is a brand to a startup? When do entrepreneurs need to invest in their brand? A diverse group of professionals offering a variety of perspectives will be part of the panel. Join us in the conversation!
Carly-Ann Fergus (Program Director of XRC)
Zosia Ulatowski (Principle of Cornerstone Venture Partners)
Jonathan Prinz (Brand Consultant)
Anoop Kawnsupada (Founder of The Founders Organization)
Erica Duignan Minnihan (Co-founder and Managing Partner at 1000 Angels)
Nicky Quinn, Director of Strategic Partnerships at Spring Design Partners will moderate this panel.
SPRING H2H SERIES Our Spring H2H event series is all about coming together, Human 2 Human. We love to connect people with each other through ideas and experiences, so we curate a program of entertaining, educational and engaging events throughout the year. Spring Design Partners is an independent creative agency located in New York City with over 20 years of experience in building brands that connect with consumers. Our expertise lies in imagining beyond confines of convention and creating meaningful experiences that transform brands over time.
Networking / 6:30 pm – 7:00 pm
Talk and Q&A / 7:00 pm – 7:45 pm
Networking / 7:45 pm – 8:30 pm