Behind every great design is a great story. In fact, every product and service we love is born out of a specific and deliberate design process. This journey from idea to realization takes many different iterations and there isn’t one formula for a great design. Join us as we hear from top Designers and Researchers for a sneak peek into their unique process. This is a rare and exciting chance to pull the curtain back on the creative design process and hear the challenges, breakthroughs, and “aha” moments straight from the source. We’ll also have a broad discussion on the industry as it stands and how the design journey has changed and will continue to change for the future.