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Virtual Reality Masterclass: Business, Production, and Distribution



Made in NY Media Center By IFP
30 John Street
Brooklyn, NY 11201
United States


Saturday, July 29, 2017 -
10:30am to 4:30pm


Back by popular demand!

Learn how to create Virtual Reality projects from conception to distribution, a full course in immersive design, the business of VR and the ins and outs of this emerging production specialty. Instructors with experience creating live-action and computer generated 360° experiences will take you through the pre, production and post process for VR and give you an overview of the business models and distribution opportunities for this exciting new platform.

Students will leave understanding:

• The production process for live action and computer generated VR filmmaking
• The strategies, business concepts, and models for creating a successful VR production.
• The differences between traditional filmmaking and VR filmmaking
• The players, hardware, software and distribution channels in the VR marketplace


Hugh McGrory, Chief Executive Officer

Hugh McGrory is Co-founder and Chief Executive Officer of Datavized Technologies and brings expertise in film production, imaging and technology to the world of immersive media. He was a Partner at Culture Shock, consulting for clients including Vimeo and The National Film Board of Canada, and played a pivotal role in the Andy Warhol Film Digitization project. Previously, Hugh co­founded the Belfast-­based film and animation studio, was a Teaching Fellow at the Queen’s University of Belfast (Film Studies), Executive Producer for NI Screen/UK Film Council Digital Shorts, and completed a Nanoimaging Residency with the CINEMA Microscopy Lab at Yale University.

Debra Anderson, Chief Strategy Officer

Debra Anderson is Co-founder and Chief Strategy Officer at Datavized Technologies and is a dynamic entrepreneur, strategist and producer specialized in data-driven, researched-based approaches to immersive experiences. Her VR directorial debut, In\Formation (2015) is a 25 min documentary about VR’s potential to inspire empathy in its audience. Debra founded the innovation consultancy Culture Shock in 2007; presented groundbreaking interactive works with NFB at Sundance New Frontier (2012) and Tribeca Storyscapes (2013­-17). Debra designs and instructs the WebVR at Parsons School of Art, Media, and Technology and has been a guest speaker at MIT, NYU, and ICP. She is founder and organizer of the NY Women in VR Meetup group.

Brian Chirls, Chief Technology Officer

Brian Chirls Co-founder and Chief Technology Officer at Datavized Technologies and a recognized innovator in the independent film world. He was recently the Digital Technology Fellow at POV, a position funded by the Knight Foundation. A WebVR pioneer and creator of the WebVR Starter Kit, he has developed innovative models for interaction, data visualization, and content­ authoring in virtual reality. Brian has helped to create a new genre of interactive video pieces and software libraries that demonstrate ways to combine the interactivity and connectivity of the web with the aesthetic power of cinema and his work has been presented at CPH:DOX, IDFA DocLab, SXSW and Tribeca Film Institute.

About Datavized, Inc.

Datavized, Inc. is a New York City based immersive design studio focused on virtual reality production and consultancy. We push the creative and technical boundaries of immersive media production by applying the skills and techniques of interactive storytelling, to create virtual experiences with real impact.