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B2B Online Marketing Specialist

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Description

Larksilk is a long-established import company based in Hackensack, NJ (approximately 20 minutes from Midtown Manhattan). They're looking for a B2B Online Marketing specialist with at least 2 years of relevant online marketing experience. In this role, you will optimize current online sales channels, integrate existing B2B websites, and track and analyze key performance metrics. As our company is currently experiencing dynamic e-commerce growth, motivated candidates with the necessary skills are highly encouraged to apply!

ROLE OVERVIEW:

As a B2B Online Marketing Specialist, you will:

  • Optimize our current online sales channels, which includes our wholesale site and third-party marketplaces.
  • Create content and track analytics for our company’s email marketing.
  • Creation and execution of marketing materials, including but not limited to weekly/monthly newsletter, email marketing, etc.
  • Utilize external traffic tools to drive sales.
  • Enhance our existing B2B website to increase sales.
  • Effectively communicate with coworkers.
  • Assist the CEO with additional projects.
  • Generate ROI reports on marketing efforts.

REQUIREMENTS:

  • At least 2 years of B2B online marketing / advertising experience.
  • Strong proficiency with Excel, SEO, and keyword research.
  • Proficiency with online research (you know how to find things online beyond Google).
  • Reliable, organized, and motivated.
  • Attention to detail.
  • Good attitude and coachability.
  • Clear and concise written and verbal communication skills.

Qualifications

2 - 7 Years Work Experience
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