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Head of Digital Marketing

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Description

About the Opportunity:

SHHHOWERCAP is looking for a Head of Digital Marketing with a record of creating and managing marketing campaigns at the most sophisticated level. This position requires an enthusiastic multi-tasker with high attention to detail, excellent written and verbal communication skills, and a proven ability to build relationships across internal and external teams. We offer a unique opportunity interact with industry leaders at some of the world's most recognized retailers!

Responsibilities:

  • Drive the strategy, budget, and execution of new customer acquisition for SHHHOWERCAP through all forms of media buying, including but not limited to: Facebook, Instagram, Google (SEM, SEO, Display, etc.), podcasts, social advertising, video, TV, radio, print, etc.
  • Manage developer relationships for the audit and execution of site optimizations to ensure peak performance of our e-commerce experience.
  • Focus intensely on quantitative analytics (dashboards, reporting, and insights). Then, use the dashboards, reporting, and insights to drive actionable decisions that grow our business.
  • Always be testing! You should both love and have broad experience with A/B testing, experimentation, and iteration to design, analyze, and interpret marketing results.
  • Build and lead our Growth Marketing team, which will include recruitment, team management, organizational structure, and more.
  • Partner with the Analytics and Retention Marketing teams to forecast business growth and set a strategic approach for driving the highest LTV marketing investments.
  • Manage budget to support P&L goals, partnering with the Finance team and our CEO.

Qualifications:

  • Ideally, 5-10 years of customer acquisition / growth marketing experience in a leadership or executive role. However, candidates with as few as 3 years of highly relevant e-commerce marketing experience will be considered!
  • Significant (3+ years) customer acquisition experience in-house at an e-commerce company, preferably in a high-growth environment and at scale.
  • Relevant industry experience — fashion, apparel, consumer products, etc. — strongly preferred.
  • A deep understanding of the frameworks for building demand modeling, multi-touch attribution, and analytics.
  • A highly analytical orientation, with experience in a rigorous performance data environment and the desire to test and learn.
  • Proven ability to translate data into strategic insights that drive successful marketing programs!
  • Understand of and respect for the role of creative teams in overall brand-building as well as the responsibility of data and analytics to support decision-making.
  • Advanced Excel and analytical skills required.
  • Significant experience with SQL and large datasets preferred, including an in-depth understanding of statistical analysis, common quant techniques like regression, and experiment design.
  • You possess a strong understanding of the consumer mindset as well as consumer empathy and are dedicated to creating great consumer experiences!
  • You are both right-brained and left-brained: you can think big-picture and have the ability to execute.
  • You are able to work with creative teams to discuss how to drive continued growth.
  • Able to build and deliver growth forecasts, partnering with the Product and Finance teams to refine scenarios based on company revenue and CAC projections.

If you're a passionate hustler who wants to join a fast-growing company and make your mark, apply on Planted today!

Qualifications

3 - 10 Years Work Experience
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