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Marketing and Communications Associate

Details

Description

The Marketing and Communications Associate will work cross-functionally within the organization to represent the voice of Foundation Academies among various audiences. You will create marketing materials, manage our website and social media presence, contribute to our public relations efforts, and support development-related communications and events. You will play a central role as primary copywriter and designer across print and digital platforms and ensure that all communications consistently promote the organization’s brand. 

Note: this position is located in Trenton, New Jersey, about 1 hour outside of NYC

Requirements:

  • Embrace our mission of preparing all of our students for college and embody our core values.
  • Exhibit resourceful initiative and have a solution-oriented mindset.
  • Have a track record of measurable success and achievement; desire to be challenged to grow, learn, and improve in a fast-paced environment.
  • Be a team player and show flexibility.
  • Be extremely organized and proficient in Microsoft Office programs.
  • Have strong interpersonal skills and the ability to relate well with students, staff, administration, parents, and the community.
  • Possess an unrelenting work ethic.
  • Communicate effectively in all verbal and written correspondence.
  • Exercise excellent judgment, unquestionable integrity, and confidentiality.
  • Project management background, with some design experience.
  • Pass the required criminal history background check and provide proof of U.S. citizenship or legal resident alien status.

Responsibilities:

Oversee marketing and branding

  • Develop communications strategy. Generate content and messaging for Foundation Academies with strategic priorities. Plan and maintain communication calendar and improve internal processes.
  • Serve as advocate for urban education. Share the impact and influence Foundation Academy has on our students, the community, and Trenton.
  • Identify and prioritize key audiences. Identify strategies that speak to various constituents, produce relevant marketing materials for audiences, and track and analyze results.
  • Own and enforce brand. Manage and enforce Foundation Academies’ brand.
  • Manage third-party vendors. Work closely with contract graphic designers to execute projects across print and digital media that reflect the School’s brand. Work with third-party vendors as appropriate to manage materials and print orders.
  • Manage video production and photo inventory. Create and collaborate on videos that communicate powerfully and succinctly about Foundation Academies to various audiences. Take photos at events as needed and hire photographers on a project basis. Manage on-campus photo shoots. Curate photo library and select photographs for marketing purposes. Experience using editing software (Photoshop, Final Cut Pro) a plus.

Manage external communication

  • Prepare marketing collateral. Write and edit copy for the annual report, brochures, school profiles and other external materials to promote and inform various audiences about Foundation Academies.
  • Write and produce monthly newsletters. Source contributions, create, write and design donor-facing communications for both electronic and print distribution.
  • Maintain website and school app. Work with the school campuses to maintain fresh and relevant content. Track traffic and trends of the website using analytical tools.
  • Work with schools to develop a system for school-wide communications.
  • Increase the number of followers/traffic on social media (newsletter recipients, Facebook and Instagram followers, etc.)

Support development and event related efforts

  • Prepare grant proposals and reports for major foundations and corporations.
  • Prepare event-related collateral and develop program content for external events.

Note: this position is located in Trenton, New Jersey, about 1 hour outside of NYC

Qualifications

0 - 2 Years Work Experience
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