Brooklinen, the direct-to-consumer bed linens brand, has today announced the opening of a four-month pop-up shop in NYC. The company has been around for four years thus far, and recently hit $100 million in revenue after raising just $10 million in funding. Part of the company’s success comes down to its attention to detail. The process of shopping for sheets is often difficult for new adults who don’t understand how to weigh quality and price, and usually don’t get much help in stores like Bed Bath & Beyond.
Brooklinen isn’t necessarily inexpensive — 270-thread-count sheets start at $129 for a queen, and 480-thread-count sheets start at $149 for a queen — but the process of purchasing quality sheets is leaps and bounds more convenient. Brooklinen handles fulfillment, including the packaging, and has invested in customer service to ensure that there are no hiccups from the point of purchase to the point of making the bed.
Moreover, Brooklinen has designed many of their sheets to easily mix and match with other sets, creating an environment that begs for repeat purchases.Read Complete Article