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Comcast, Mastercard, and Samsung Are Pouring Millions Into This Password-Killing Startup

George Avetisov wants to rid the world of passwords. As the CEO and cofounder of HYPR, a New York City-based tech startup, Avetisov has found plenty of supporters for the mission. His company, which sells authentication software to Mastercard, Aetna, Rakuten, and T-Mobile, has just raised $18.3 million in new funding in a round led by the venture capital arm of Comcast, he tells Fortune exclusively.

Big corporations Mastercard and Samsung also participated as investors in the round. They were joined by VC firms .406 Ventures, RRE Ventures, Triphammer Ventures, and investment bank Allen & Co.

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