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Datorama, an analytics shop for Foursquare and GoDaddy, scores venture backing

New York-area startups and venture capitalists are making funding deals with the hopes of creating the next profitable company. Here's one deal announced Monday:

Who gets: Datorama, a New York-based provider of marketing analytics.

Amount raised:$32 million in Series C funding.

Who invests: Lightspeed Venture Partners, which manages over $4 billion of committed capital, led the round. The firm was joined by Marker LLC and Innovation Endeavors.

What the CEO says :

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