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Drip: Can Kickstarter beat Patreon at its own game?

Kickstarter decor. (Photo by Flickr user Scott Beale, used under a Creative Commons license)

The Greenpoint giant aims to leverage its reputation and flexibility to woo content creators.

Kickstarter quietly launched a competitor to Patreon last month, called Drip.

Drip is a crowdfunding platform that allows supporters to pledge a monthly donation to creators and in return get ongoing rewards in the form of regular content, sneak peeks, and more.

So far, Drip is invite-only, but will go live to the public some time in early 2018, February at the earliest, said Cassie Marketos, Kickstarter’s vice president of community strategy (and first-ever employee).

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