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Fertility Startup, Kindbody, Opens Its NYC Flagship In Flatiron

Yesterday, Kindbody celebrated the grand opening of their NYC flagship clinic (102 Fifth Avenue), the first one-stop-shop for all women's health and fertility needs. The NYC flagship is the second brick-and-mortar clinic in New York and immediately follows the successful opening of the San Francisco clinic in August. Kindbody plans to launch in three additional markets in 2020, including Los Angeles. 

Gina Bartasi, CEO of Kindbody, is the mom of IVF twin boys. While going through fertility treatment herself, Bartasi found that nothing spoke to the transparency and data. There was a lack of clarity on which doctors to hire and the actual cost of the treatment. Frustrated by the opaqueness of the fertility industry, Bartasi founded her first two fertility startups, FertilityAuthority, a global content platform for men and women struggling with fertility (acquired by Kleiner Perkins and TPG), and Progyny, a fertility benefits platform for employers. With two successful exits under her belt, Bartasi founded Kindbody and has closed $22 million in funding from RRE, Perceptive Advisors, Green D Ventures, Trail Mix Ventures, Winklevoss Capital, Chelsea Clinton, and others. 

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