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Mic adds $6.5M from WPP to build out its news brand for millennials

Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world’s biggest ad agencies.

Mic, the New York-based site and publisher of “branded content” aimed at 20- and early 30-somethings with an audience of 65 million unique users each month across its properties, has raised $6.5 million from WPP — a strategic investment that expands Mic’s Series C — announced originally in April — to $28.4 million.

Previous investors in that round included...

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