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A New York City Startup Is Launching a Wine Club Aimed at Millennial Men

Bespoke Post, an e-commerce startup aimed at men primarily in the millennial generation, announced on Wednesday that it is adding a wine club to its subscription services.

Bespoke isn’t the first to pitch monthly subscription boxes with pre-selected, and usually pricier, goods to men in their late 20s to 30s—often young professionals with extra cash to spend. Dollar Shave Club, Harry’s, Stitch Fix, and Trendy Butler are just a sampling of e-commerce brands that have launched in the last decade targeting this specific demographic, also promising to provide a blueprint for how to look, how to cook, how to drink, and how to be cool in the current moment.

But while those aforementioned companies might all sell one kind of product or fall within one business vertical, Bespoke is looking to be a one-stop online shop for men who fit this profile—or at least, those who want to fit this profile.

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