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This NYC Startup Raised $50M To Turn User Generated Content Into a Marketing Asset

“Don’t believe everything you read on the internet” — you’ve heard it a hundred times before and while it’s mostly true, one company is building back trust on the internet. Yotpo takes the exponential amount of user-generated content (UGC) being created and turning into marketing collateral for businesses. Organizing user generated reviews, Q&As, and photos, the platform introduces social proof into the purchase decision. Optimized for platforms already being used for brand commerce like Facebook, Instagram, and Google, Yotpo automatically publishes the most accurate reviews, in a transparent manner, keeping potential and existing customers happy and engaged.

AlleyWatch caught up with CEO and cofounder Tomer Tagrin to chat about the company, its future plans, and the journey to scaling the business from its launch to its seventh round of funding.

Who were your investors and how much did you raise?

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