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NYFW kicks off with a splashy $5M 'Made in NY' campaign touting local designers

The city kicks off New York Fashion Week Thursday with a new $5 million investment designed to tout, support and nurture the Big Apple's fashion industry.

Most noticeable to non-fashionistas will be a blitz of "Made in NY" ads to run on 75 buses, 600 taxi tops, five billboards, and in ferry and airport terminals and fashion publications, according to the New York City Economic Develoment Corporation. The ads feature the work of local designers such as Prabal Gurung, Public School, Chromat, A-Morir, Rosie Assoulin, Tim Coppens, Ohne Titel, Eugenia Kim and Alexis Bittar. The campaign, which is starting now, will run through Oct. 15.

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