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Olfactory NYC is the Modern Fragrance Studio Creating Custom Scents

The perfume industry has been around for centuries, by 2024 this market is projected to be worth $48B with a compound annual growth rate of 3.6%. Olfactory NYC is the fragrance company that understands that today’s consumer does not want to pay for a name; they want quality, personalization, and experience. Olfactory NYC allows people to create custom fragrances, with high-quality, artisanal ingredients, at its flagship Scent Shop located in the heart of Nolita. Since every perfume is bottled on-site, Olfactory NYC offers it luxurious perfumes at a fraction of the price than other artisanal brands.

AlleyWatch interviewed Joseph Vittoria about creating a modern-day Scent Shop in NYC, the future of the fragrance industry, and the company’s future growth plans.

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