NEW YORK, Aug. 30, 2017 /PRNewswire/ -- Ollie, the innovative direct-to-consumer premium pet food brand that uses a subscription-based model to deliver quality ingredients and a tailor-made approach to feeding your dog, is announcing that it has raised a $12.6 million Series A funding. Canaan Partners led the investment round with participation from existing investors Primary Venture Partners, Lerer Hippeau Ventures and WME Ventures, as well as new investors Rosecliff Ventures, RiverPark Funds and Correlation Ventures. This brings the company's total funding to $17 million to date with a previous round of funding of $4.4 million co-led by Primary Ventures and Lerer Hippeau Ventures, Canaan and WME.
Ollie will use the new funding to expand its product line of meals, introduce a new product category of healthy pet snacks and continue to build its infrastructure to include more distribution centers and invest further into technological advances.
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