Northside Innovation Festival | June 9 - 10 |
Recently, Digital.NYC’s editor, Marcos Dinnerstein, caught up with Brian Quinn at Northside Festival to learn what people can expect from Northside Innovation this year.
Please introduce yourself and your title.
Brian Quinn, Director of Programming for Northside Festival and Taste Talks
How many attendees do you generally receive? Where do they come from? What sectors?
Covering the latest ideas in tech, media and culture, Northside Innovation caters to a vibrant, entrepreneurial community of 5,000 attendees in Brooklyn across largely creative industries. This includes startups, ad agencies, design firms, brands, mid-to-large sized technology companies and many attendees in media.
What can attendees walk away with or how will this event change the conversation around tech?
This year, Northside Innovation is bringing a collision of ideas around advances in tech, marketing, design and culture. Technology has permeated every aspect of our lives and more often today, people are concerned with ideas of how it can improve the human experience, not complicate it. Northside aims to present some of the best and brightest minds across many industries who are working to solve these challenges.
What sets this conference apart from other tech conferences?
Northside Festival is often dubbed as a SXSW-style event, and since Innovation welcomes about 5,000 attendees. I think it also offers the opportunity for a high degree of connection, as well. We are able to show work from both well known brands and companies but also serve as a discovery event for many emerging ideas and talent. Brooklyn has an energy of bottom-up innovation baked into its core and Northside seeks to elevate those who are forging new ideas in a wide array of technology-driven verticals, with the event serving as a catalyst for building new opportunities.
What will set this year’s event apart from previous years?
This year Northside has a number of talks led by C-level executives from big brands, such as Samsung, PayPal, Amazon and GE. Bringing these large companies to Brooklyn and juxtaposing these talks alongside other discussions led by younger entrepreneurs and smaller, more agile companies is a great way to allow new ideas to take shape and have both sides learn from each other. We are also adding in more tactical, workshop-style talks, such as IBM Watson’s team leading a design ideation workshop, IDEO discussing human-centered data, Work & Co’s founder discussion on creating a product as a marketing campaign, and Trello’s CEO discussing agile workflow.
Are there any new components or features that attendees should look forward to this year?
For those interested in the future of original video content, our Northside Content festival is a new offering exploring the intersection of cutting edge content creators, brands, platforms, agencies and the industries around them across 2 days of interactive presentations, videos, roundtable discussions, VR demos and meet & greets.
Is there a way for non-attendees to follow the conversation? Twitter handle? Live feed?
Go to http://northsidefestival.com/innovation/ for more information on Northside Innovation on June 9th and 10th.Read Complete Article