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Single-word Brooklyn startups raise real money: $3.5M for Feather, $3.6M for Honcker

(Photo by Flickr user Cassandra Lavalle, used under a Creative Commons license)

Feather wants to help you pretty-up your place.

Two Brooklyn-based startups raised more than $7 million combined this week, both of which have the goal of allowing the user to buy less stuff.

Let’s start with Feather. The Dumbo-based startup is a sort of Rent-a-Center for the millennial market.

The idea for the company came after founder Joe Reno and his fiancee moved to New York and spent a day schlepping furniture and buying a couch on Craigslist only to find out it wouldn’t fit through their small, New York stairwell.

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