SiriusXM Acquires Simplecast to Bolster Podcasting Advertising
Simplecast, the podcast management and analytics platform, has been acquired by SiriusXM, the satellite radio provider and parent company to Pandora. The terms of the transactions were not disclosed. SiriusXM plans to combine Simplecast with AdsWizz, the podcasting monetization platform that Pandora acquired in 2018.
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