As a new mom, I found myself struggling with knowing which shoes would support healthy development and which sizes were right for my daughter… I ordered multiple sizes, styles, and guessed which one might be a good fit by trying to feel her toes and heel. Given how quickly she was growing, I had to do this all over again every few months - all the while thinking there had to be a better way.
One of the main stages of growth during a human’s lifetime is between infancy and early childhood, which means that means clothes, especially shoes, can be outgrown in a matter of months. Ten Little provides a functional and personalized way for parents to buy shoes for their kids, and its Fit Finders replaces the foot-size, guessing game with an accurate method through insole prints or an online quiz, where parents can pinpoint the perfect shoe size – two out of three kids wear the wrong size shoe!. Ten Little is built with a long-term mindset, and its predictive data platform tracks children’s growth, reminds parents when to size up based on age-specific development patterns, and allows shoe reordering via text. All the shoes from the direct-to-consumer company are priced at a reasonable $39 and are PETA-approved. The company, founded by two ex-Jet employees, launched in February to attack the $300B children’s clothing and footwear market and is backed by NextView Ventures.Read Complete Article