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Waggle raises $2.3 million because the internet doesn’t have enough funny animal videos

A startup called Waggle raised $2.3 million in seed funding to become the go-to destination for animal lovers and pet parents online, and for sharing all the cute pups and madcap kitteh adventures they have to offer.

The New York City-based startup was incubated at Broadway Video Ventures, the venture arm of the production company behind premium comedy shows like 30 Rock, Portlandia and Saturday Night Live, among others.

Co-founder and CEO Matt Cavnar said, “There was nothing out there community-driven around pets and animals. We think the bond people have with their pets, and people’s love of animals is a strong emotional one. Yet nobody was celebrating and promoting that.”

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