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What Universities Can Teach News Organizations About Innovation

 

History reminds us that often, some of the most impactful ideas in the media industry were inspired and developed not in valleys or alleys, but in ivory towers.

Beyond the Valleys and Alleys

Today, most of us view Silicon Valley and Alley as the hubs of disruptive technology and the successful start-ups born and raised there as the leaders in a quickly evolving industry that will continue to revolutionize the world. But history reminds us that often, some of the most impactful ideas — specifically, those in the journalism and media industry — were inspired and developed not in valleys or alleys, but in ivory towers (aka universities).

Many of us may know that Samuel Morse pioneered the commercialization of the telegraph in the U.S., but we may not know the inspiration behind his research: the work of his friend, electromagnetism researcher, Charles Jackson.

William Paley, the broadcasting tycoon responsible for the early success of American media staple Columbia Broadcasting System (CBS), injected innovation in his business with the introduction of color television — specifically, the field sequential color system — developed by Peter Carl Goldmark, a scholar at University of Vienna who later led CBS Laboratories.

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