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Artisan Online

Artisan Online allows customers to buy handmade goods directly from artisans, bypassing middlemen, so that craftsmen get paid fairly.


Founded: 2012
Employees: 1
Quick Pitch:


Artisan Online is an e-commerce business where customers can buy traditional hand-made goods online for the first time. Artisan Online allows craftsmen in developing markets to sell to end consumers, rather than to a series of middle-men, who normally do not give craftsmen a fair share of profits. Better margins and real-time feedback on products enables artisans to innovate and to improve the quality of their handicrafts.


Founder and CEO

Nidhi Nakra

Nidhi is an MBA student at Columbia Business School. Prior to this, Nidhi worked at Deutsche Bank in London, covering clients in the Nordics, Middle East and Russia. Nidhi holds a degree in Electrical Engineering from the Indian Institute of Technology, Delhi.   Nidhi spent 20 years in New Delhi, as well as considerable time in villages in India and Ghana. Nidhi has spent the last seven years in London and New York.


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