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Mobile bid auction platform that allows riders to “name your own price” for car service, enabling drivers to identify fares on demand.


Founded: 2012
Employees: 3
Quick Pitch:


We are a mobile to mobile platform, designed to facilitate the process of reserving a taxi cab in medium to large scale markets. Using a dynamic pricing model, our real time exchange allows riders and providers a way to interact and negotiate with each other. The network also offers resource management tools to providers so that they can target and manage those rides which best fit their business and operational requirements.



Jonathan McKinney

Jonathan McKinney graduated from Wesleyan University in 2004. His career has included entrepreneurial, commercial, and socially focussed interests at a range of organizations including a nonprofit, Visions Services for the Blind (NYC), a bond trading firm, and an English learning school in Korea. Upon returning to NYC, he was inspired to draw from these experiences to pursue social entrepreneurship. He founded a green-tech, mobile based cab-shari

Chief Technical Strategist

Russel Kaplan

Russel Kaplan is skilled in a variety of programming languages including C# (WPF, WCF), VBA. Database Technology: T-SQL, SQL Server (2005 & 2008), Sql Server Analysis Methodologies: Agile with Scrum. Russel graduated Cum Laude, Phi Beta Kappa from Vassar College with a BA in Mathematics.

Chief Technical Officer

Patrick Alexander

Patrick loves to create at the intersection of technology and art. After attaining degrees in computer science and electrical engineering from the University of Missouri, he spent 7 years in the finance industry at NISA Investment Advisors in St. Louis where he was known as an efficiency expert. Using technologies including .NET applications, dynamic web sites, Excel macros, and shell scripting, Patrick deigned and built solutions to increase thr


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