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Make better software by validating innovation based on user feedback, asking the right question, to the right user, at the right time.


Founded: 2013
Employees: 2
Quick Pitch:


Suppose a product team wants to build a new feature. Without involving developers, our tech lets them quickly add a button representing the new feature on their website. When users click on the button, we open a modal window asking for user input on that feature. Reviewing that data, the team makes better decisions about building the new feature or not. This is important: too many teams build things people don't want, which is a costly mistake.


Cofounder & CEO

Rodrigo Fuentes

I'm an engineer and IP lawyer, focusing on sales and product development at FeatureKicker. Previously, I led a subscription commerce company to more than $100K in revenue in less than a year. Before that, I litigated patent lawsuits for Fortune 500s. I hold a B.S. in Elec. Eng. from Yale and a J.D. from Columbia Law School. I believe in measuring everything, and friends often chuckle at my overuse of Excel and data mining software.

Cofounder & CTO

Sandeep Arneja

I'm an entrepreneur and developer, focusing on building the core technology for FeatureKicker. Previously, I was a software engineer at, working on their mobile app using Sencha Touch, PhoneGap and Ruby on Rails. Before that, I earned my Javascript blackbelt at UBS Wealth Management. I have extensive experience with front-end frameworks, in addition to Java, Ruby on Rails, and mobile development.


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