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FITIST has reinvented the gym with one membership to the best of the best boutique studios.


Founded: 2011
Employees: 3
Quick Pitch:


FITiST is the first one-stop booking platform for the country’s best boutique fitness studios and personal trainers, as well as health, wellness and beauty services. Bundling class packages across top studios into one membership, FITiST has created the new form of gym membership. Operating in New York City, Los Angeles and the Hamptons, FITiST has exclusive relationships with over 100 studio partners and nearly 15,000 members.


Co-Founder, CEO

Neda Talebian Funk

Neda is responsible for business and financial operations, strategy, and partner relations at FITiST. Prior to starting FITiST, she held various roles in finance and fashion and luxury goods, at companies including Bear Stearns, Oscar de la Renta, Chanel, La Prairie and Gilt Groupe. Neda has a BA from Georgetown University and MBA from The Wharton School.

Co-Founder, COO

Caroline Levy Limpert

Caroline is responsible for business and marketing strategy, as well as new member acquisition and technology. Prior to starting FITiST, she helped build new businesses for NY-based VC firm Tricera Partners, including Flywheel Sports. She has also served as a marketing executive for the $1B Victoria’s Secret Beauty brand for several years. Caroline has a BA from Dartmouth College and MBA from The Wharton School.


Jonathan Cranin

Jonathan is responsible for creative and brand development at FITiST. He has had a successful career in advertising, retiring from McCann Worldgroup as Worldwide Chief Creative Officer in 2006. He created numerous famous campaigns, including “Priceless” , “Army Strong”, and the E*TRADE Baby. He’s currently an investor in a handful of consumer businesses and the founder of Craninthink. Jonathan has a BA from Middlebury College.

Caroline Limpert


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