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Food for Thought

We help businesses collect "in the moment" feedback by incentivizing customers to scan receipts, packaging and signage with smartphones.


Founded: 2010
Employees: 5
Quick Pitch:


A market research technology company that helps businesses collect "in the moment" feedback by incentivizing customers to scan signage, packaging and receipts with smartphones. The cutting edge mobile UI addresses the problem of archaic and clunky market research methods, and the user friendly admin dashboard enables clients to scale and report on large campaigns within minutes. Industries: Market Research, Retail, Hospitality, Healthcare, CPG.


Co-Founder, CEO

Adam Palmer

Adam has 15+ years of restaurant and hospitality experience. He currently owns two franchise restaurants, The Pita Pit in Philadelphia, PA and State College, Pa (Penn State). He has planned and directed countless marketing campaigns and is constantly using creativity combined with technology to innovate both the feedback and hospitality industry.

Co-Founder, CTO

Lee Morris

Lee has 12 years of experience on both leadership and technical rolls. Previously, a Senior Consultant to Lockheed Martin Space Systems, where he architected and designed the next generation GPS III Flight Software; a key component of a $3.5B program. Lee has experience developing both hardware and software systems ranging from low level Real-Time Operating System development to J2EE Enterprise Architecture. Lee is bringing FFT into the cloud.

Co-Founder, Business Development

Samuel Huntington

Previously the Director of Business Development for an interactive design agency. Sits on the Board of Advisors at Fame House, a digital marketing agency for the entertainment industry. University of Pennsylvania Grad.

Creative Director

Ken Bakhtin

Creative Art Director at CBS. Extensive experience in Corporate Design and Digital Media. Heavy training in visual communication and digital art. Parsons School of Design Grad.


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