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Ethnic Groceries delivered to your doorstep


Founded: 2014
Employees: 7
Quick Pitch:


* Grocery delivery for ethnic communities in the US * Currently serving the South Asian community (Indian, Pakistani), and planning to serve other Asian, Latino, and Middle Eastern communities soon * Market of 81 million diverse customers, with a market size of $65 - $100 billion annually * 25,000 orders delivered to 5,000 unique customers * $1.2 million annual revenue run rate * 70.2% repeat customer rate * Month-over-month cash flow positive


Founder / CEO

Naresh Mulchandani

Naresh is an ardent problem solver and engineer at heart. His love for home-cooked food is what got the ball rolling and got Fretch to where it is today. He has over 12 years of experience in data analytics and data architecture with companies like McKinsey, Citigroup, and Deloitte.

Chief Operations Officer

Yogesh Lal

Yogi is the cool and calm within a storm, just as his name would suggest. Pressure means nothing to him! He has extensive experience working with ethnic grocery stores (Apna Bazaar) and warehouses. His expertise lies in warehouse operations, inventory control, and vendor relations.

Financial Controller & Advisor

Amit Batra

Amit eats Strategy for breakfast, and then talks and breathes Strategy the rest of his day. He is a beer connoisseur and a natural social connector. He is a serial entrepreneur & a data analytics consultant.

Marketing Advisor

Ankit Sindhi

Ankit is an opinionated and thoughtful marketer, an avid reader, and a blogger. He has 10 years of result-driven marketing experience including product, digital, and offline.


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