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Instructrr is the content and productivity platform for group fitness
Instructrr is building the content and community platform for the $32B fitness industry. Fitness instructors are are overwhelmingly female and directly influence 33M fitness consumers, driving the industry's value ($18B), yet they are compensated only 10% of that. Instructors waste significant time (-$2.3B) annually because class content creation is broken. While fitness-tech for consumers and gym owners abound, nothing exists for instructors.
I have been deeply immersed Indoor Cycling since its inception. I opened my first boutique Indoor Cycling studio in 1997 New York. I soon created “reserve your space” software which I later sold to SoulCycle. After selling my business to Flywheel Sports, I worked at Flywheel as a Master Instructor for three years. I then joined Peloton's team as Chief Content Officer, General Manager of the Peloton Studio and Master Coach.
I’ve been building fitness-tech mobile apps, products and services for 9+ years. I am Founder & CEO of GAIN Fitness, a mobile workout app used by 2 million+ people to guide and track 15 million+ workouts. I also co-founded and led product development for Myx Fitness, a virtual home gym that will challenge Peloton. A former Googler, Deloitte consultant, and graduate of Carnegie Mellon, I'm also a certified personal trainer and cycling instructor.