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Ordrx (fka

Open API for online food ordering


Founded: 2010
Employees: 6
Quick Pitch:


Backed by Google Ventures, 500Startups and TechStars, Ordrx is an open platform for restaurant ecommerce. Our APIs are used by clients ranging from Microsoft to Ruby Tuesday, Yelp to Best Western to launch new food ordering apps, connect with new customers, and leverage food ordering to accomplish an amazing array of business and customer goals. Growing more than 60% m/m in 2014, we see a future of unlimited growth.


CTO, Co-founder

Felix Sheng

Felix Sheng is founder & CTO of Ordrx. He was tech hire #1 at the fledgling and held numerous development and tech strategy roles in the years since. Prior to co-founding he ran his own consulting firm supporting major content publishers. Felix was a featured speaker at the Fluent JavaScript conference. In 2011 he was listed on the SAI 100 and went through the TechStars NY startup accelerator.

CEO, Co-founder

David Bloom

David Bloom is founder & CEO of Ordrx. Previously he led the restaurant industry team at American Express. In a past life he was an assistant in the office of the Secretary of the Treasury and worked at the Council on Foreign Relations. David and were featured in Entrepreneur Magazine’s Brilliant 100, SAI 100 and numerous restaurant and technology publications. David is a frequent speaker on ecommerce, APIs and restaurant technology.

Vice President, Operations

Kristal Bergfield

Kristal Bergfield oversees all business operations at Ordrx, including publisher support and restaurant relations. Kristal has worked with several high growth startups including StellaService, Opensky, and Panna and is the co-founder of a failed payments startup. Previously she held various marketing and business development roles at American Express, and managed public relations programs for several Microsoft products.

Vice President, Business Development

Ben Flammang

Prior to leading business development at Ordrx, Ben led Strategy and Business Development efforts for Zagat/Google where he was responsible for identifying, vetting and executing new lines of business and revenue generating partnerships. Ben has also held executive roles at, Cablevision and American Express where he successfully launched new products and first-of-their-kind revenue-generating partnerships with fortune 100 brands.


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