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An online destination platform to connect independent boutiques and designers with stylish and socially conscious shoppers.


Founded: 2012
Employees: 4
Quick Pitch:


PopLocal is an online destination platform to connect independent boutiques and designers with stylish and socially conscious shoppers. Boutiques/designers post fabulous collections and design savvy shoppers get to purchase thousands of unique items whether they’re in boutiques right around the corner, or on the other side of the world. PopLocal makes it easy for boutiques/designers to build deep relationships with customers via easy tools.


Founder & Product Developer

Sumeera Rasul

Sumeera's professional background and experience lies in digital product development, innovation and execution. She began her career as a software engineer and later worked as a Sr. Manager at Apple and User Experience Strategist at Google. Prior to working at Silicon Valley's big names, Sumeera worked in New York and London as a digital Executive Producer on global advertising campaigns for clients such as Starbucks, Nike, GE, Nokia and J&J.

Creative Director and Shop Advisor

Alex Shulhafer

Alex is a designer, art director and small business owner. For the last eight years she has worked in advertising creating campaigns for Starbucks, AT&T, HBO, Mountain Dew, Amp, GE, The Economist, and Sony. She also worked with her business partner, Tiffany Porter, to fulfill a dream they always had of opening a store. Old Hollywood opened it’s doors in 2008 and has grown from one little 300 sq foot jewelry store into 2 larger locations in NYC.

Technical Director

Caleb Troughton

Caleb is a full stack web developer from California. He has worked for large scale projects for Apple, Quicksilver, and Research In Motion. He occasionally writes about web development at I Make Web Things and frequently publishes open source software on GitHub.

Director of Community and Shop Relations

Nadia Rasul

Nadia is a social media strategy expert and a self-proclaimed tech geek. She has experience in sourcing and creating original engaging social media content for organizations such as Asia Society, Dia Living and Trickle Up. Currently, she is completing her Masters in International Affairs with a concentration in Media at The New School University in New York City.

West Coast Business Development

Sheila Iverson

Sheila has been working in the digital advertising and marketing field for over 13 years. She is experienced in all facets of digital development from initial strategic conception to product and campaign launch. Some of Sheila's award winning work includes campaigns for clients such as Nike, Prada, GE and Verizon. Poplocal is an opportunity for her to bring together her two passions: sustainable community growth and love of all things digital.


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