Krishna co-founded SmallBizeo.com, a site that provides investment overviews for 150+ franchises, before Urban Cargo. She dropped out of Wharton MBA to pursue Urban Cargo full-time. Her role has been to focus on Direct Marketing and Investor Outreach. Before Wharton, She worked on the launch of Coach's men's only business. She graduated from the U of Michigan in 2005. As an college football fan, she has seen the dangers of bad grooming.