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MIRROR Adds Another $34M in Funding From Marquee Investors to Bring Fitness Into your Home

AlleyWatch caught up with CEO and founder Brynn Putnam to learn more about MIRROR’s latest funding, partnerships, and future growth plans to revolutionize in-home fitness workouts and beyond. 

Who were your investors and how much did you raise?

MIRROR has secured $34 million in Series B-1 financing led by Point72 Ventures.  Other participants in the round include lululemon athletica; supermodel, entrepreneur and philanthropist Karlie KlossKevin Huvane, founder of Creative Artists Agency; Steve Lockshin, accomplished angel investor; seasoned media investors, LionTree, as well as return investors, Spark Capital, and Lerer Hippeau. This brings MIRROR’s funding to date to $72 million. Along with this investment, Point72 chairman and chief executive officer Steven Cohen will join MIRROR’s board of directors.

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