Co-Founder / CEO
Benita started her career as cofounder of Mercado Global, linking women’s coops in Guatemala to brands like Whole Foods and Levi-Strauss. Under her leadership, Mercado won the Yale Entrepreneurial Society Business Plan Competition. She was named an Echoing Green Fellow and Laureate by the Cartier Women’s Initiative. As CEO, she maintains relationships with 45 suppliers, manages technology and oversees marketing reaching designers in 70 countries.